Social commerce in the United States

Statistics report on social commerce in the United States

Social commerce in the United States

This report presents insights and statistics on social commerce in the United States. Social networks are vital in driving traffic to e-commerce platforms, serving as an increasingly direct pathway to consumer purchases. The document begins with a market overview of this trend in the U.S., including information on the most prevalent social commerce shopping categories, buyers, and purchasing behavior. In addition, it explores the role of social networks in brand and product discovery and purchase, along with their impact on shopping decisions. The last chapter provides data on social media advertising and influencer marketing.

Table of contents

Overview

5
  • Premium Statistic Social commerce sales value worldwide 2022-2030
  • Premium Statistic Share of social commerce buyers worldwide 2023, by country
  • Premium Statistic Social commerce GMV in the U.S. 2023-2028
  • Premium Statistic Social commerce share of online retail sales in the U.S. 2021-2027
  • Premium Statistic Social referrals to e-commerce sites in the U.S. 2021-2023, by device

Product categories

4
  • Basic Statistic Most purchased product categories on social media in the U.S. 2023
  • Premium Statistic Top TikTok shop product categories in the U.S. 2023, by sales share
  • Basic Statistic Main products sold by influencers in the U.S. 2023
  • Basic Statistic Most purchased product categories from influencers in the U.S. 2023

Social buyers

4
  • Premium Statistic Number of U.S. social buyers 2021-2027
  • Premium Statistic Share of U.S. social commerce buyers 2022, by age group
  • Premium Statistic Number of U.S. social buyers 2022-2025, by platform
  • Premium Statistic Social commerce buyer share in the U.S. 2023-2027, by platform

Purchasing behavior

6
  • Premium Statistic Most used social commerce platforms by digital shoppers in the U.S. 2023
  • Premium Statistic Social commerce platforms most used by digital shoppers in the U.S. 2023, by age
  • Premium Statistic Average retail social commerce sales per buyer in the U.S. 2020-2027
  • Basic Statistic Social media shopping frequency in the U.S. 2023
  • Basic Statistic Top reasons to buy products on social media in the U.S. 2023, by age group
  • Premium Statistic Main holiday shopping social commerce activities in the U.S. 2019-2023

Inspiration and influence

6
  • Premium Statistic Main online platforms for product research in the U.S. 2023
  • Premium Statistic Social media usage for product search in the U.S. 2023, by age
  • Premium Statistic Top online discovery channels for clothing buyers in the U.S. 2023
  • Premium Statistic Consumers who bought an item after seeing it on social media in the U.S. 2023, by age
  • Premium Statistic Social media accounts users followed and bought from in the U.S. 2023, by generation
  • Basic Statistic Times a product on social media was viewed before purchase in the U.S. 2023, by age

Advertising and marketing

6
  • Premium Forecast Revenue of the social media advertising industry in the U.S. 2019-2028
  • Premium Statistic Social media ad spend in the U.S. 2020-2023, by platform
  • Premium Statistic Influencer marketing spend and social ad spend growth in the U.S. 2023
  • Premium Statistic Influencer marketing spending in the U.S. 2023-2024, by platform
  • Premium Statistic Social media usage by SMBs to advertise products and services in the U.S. 2023
  • Premium Statistic Sponsored content types shared by creators from the U.S. 2023

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