Cleaning products industry in the U.S.

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Statista dossier on the household cleaning products industry in the U.S.

This dossier presents a range of statistics and facts about the household cleaning products industry in the United States. It has been split into the following chapters: market overview, retail, leading companies, and consumer behavior.

Table of contents

  • 1. Market Overview
    • Size of the global laundry detergent market from 2018 to 2026

    • Size of the global laundry detergent market from 2015 to 2026, by region

    • Revenue of the home & laundry care market worldwide by country 2018

    • Revenue of the laundry care market worldwide by country 2018

    • Size of the global household cleaners market from 2017 to 2025

    • Size of the global household cleaners market from 2015 to 2025, by product category

    • Revenue of the household cleaners market worldwide by country 2018

    • Revenue of the dishwashing detergents market worldwide by country 2018

    • Size of the U.S. laundry detergent pods market from 2015 to 2025

    • Size of the U.S. laundry detergent pods market from 2015 to 2025, by product

    • Size of the U.S. natural household cleaners market from 2015 to 2025

    • Size of the U.S. natural household cleaners market from 2015 to 2025, by product

  • 2. Retail
    • Top home and automobile product categories in the U.S. 2018, by sales

    • U.S. laundry detergent dollar sales in 2018, by product category

    • Sales of laundry care products in the United States in 2018, by product type

    • Sales of dish detergent in the United States in 2018, by product type

    • Sales of household cleaner in the United States in 2018, by product type

    • Sales of bleach in the United States in 2018, by product type

    • Sales of household cleaner cloths in the United States in 2018, by product type

    • Sales of sponges and scouring pads in the United States in 2018, by product type

  • 3. Leading Companies
    • Sales of the leading household/personal care companies worldwide 2018

    • Largest private U.S. household and personal product companies in 2018, by revenue

    • Procter & Gamble's net sales share worldwide 2019, by region

    • Procter & Gamble's net sales worldwide 2014-2019, by business segment

    • Revenue of the Unilever Group 2011-2018, by region

    • Revenue of the Unilever Group worldwide 2005-2018, by product segment

    • Global sales share of Henkel from 2012 to 2018, by region

    • Sales of Henkel worldwide from 2006 to 2018, by sector

    • Global sales share of The Clorox Company 2019, by segment

    • Global sales of The Clorox Company 2012-2019, by segment

    • Ad spend of selected household product brands in the U.S. 2018

  • 4. Consumer Behavior
    • Household penetration rates of the leading home care brands in the United States 2018

    • Most chosen home care brands in the United States in 2018, by consumer reach points

    • U.S. household expenditure on housekeeping supplies 2007-2018

    • U.S. household expenditure on laundry and cleaning supplies 2007-2018

    • U.S. household expenditure on soaps and detergents 2007-2018

    • U.S. household expenditure on other laundry cleaning products 2007-2018

    • Home cleaning behavior in the United States as of 2018

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