Online video market in China

Statistics report on the online video market in China

Online video market in China

This report presents some of the most important statistical data on the online video market in China. It gives a general overview of the market development, various market segments, and major market players. The report ends with a chapter on the consumer perspective, including user demographics and usage figures.

Table of contents

Key figures

6
  • Premium Statistic Number of online video users in China H1 2018-H1 2023
  • Premium Statistic Penetration rate of online video usage in China 2018-H1 2023
  • Premium Statistic Annual revenue of the online video market in China 2009-2023
  • Premium Statistic Revenue distribution of online video industry in China 2022
  • Premium Statistic Market size of online short videos in China 2016-2023
  • Premium Statistic Annual revenue of the paid online video market in China 2013-2022

Market segments

8
  • Premium Statistic Number of live streamers in China 2016-2023
  • Premium Statistic Market size of live streaming in China 2016-2026
  • Premium Statistic Number of short video users in China 2018-2022
  • Premium Statistic Market size of online short videos in China 2016-2023
  • Premium Statistic Number of active smart TV users in China 2016-2021
  • Premium Statistic Market revenue of OTT video services in China 2021-2026
  • Premium Forecast Number of users of video streaming (svod) in China 2017-2027
  • Premium Statistic SVOD subscription rate in China 2021

Market players

7
  • Premium Statistic Monthly active users of leading online video apps in China 2023
  • Premium Statistic Leading live streaming apps in China 2023, based on MAUs
  • Premium Statistic Number of TV dramas on major VOD platforms in China 2022
  • Premium Statistic Annual revenue of Tencent 2014-2022, by segment
  • Premium Statistic Chinese online video platform iQIYI's annual revenue 2015-2022
  • Premium Statistic Alibaba's annual segment revenue FY 2018-FY 2023
  • Premium Statistic Revenue of Sohu 2012-2022

Online video users

7
  • Premium Statistic Daily time spent with media in China Q3 2023, by type
  • Premium Statistic Average monthly time spent viewing online video in China 2020-2023
  • Premium Statistic Monthly time spent on main video streaming apps in China 2022
  • Premium Statistic Age distribution of online video users in China 2022
  • Premium Statistic Monthly time spent on short videos in China 2021-2023
  • Premium Statistic Monthly time spent on main short video apps in China 2022
  • Premium Statistic Age distribution of short video users in China 2022

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