User-generated content

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Statista dossier about user-generated content

This dossier gives information on user-generated content, highlighting online reviews and the growth of user-generated video content and selfies. User-generated content also lends itself to social sharing.

Table of contents

  • 1. Overview
    • Media usage in an online minute 2019

    • Leading mobile-first online activities worldwide 2019

    • Activities on laptop/ detachable/ convertible in the U.S. 2018

    • Activities on PC in the U.S. 2018

    • Activities on tablet in the U.S. 2018

    • Social media usage by platform type in the U.S. 2019

    • Social media activities in the U.S. 2019

    • U.S. weekly social media content posting 2019, by platform

  • 2. Video
    • Hours of video uploaded to YouTube every minute 2007-2019

    • Most popular YouTube content categories 2018, by uploads

    • Most popular YouTube content categories 2018, by views

    • Average YouTube video length 2018, by category

    • Frequency of U.S. adults vlogging 2018

    • Frequency of U.S. viewers watching vlogs on social media 2018, by type

    • Frequency of U.S. adults watching vloggers on social media 2018

    • Frequency of U.S. adults watching vloggers on social media 2018, by gender

    • Frequency of U.S. adults watching vloggers on social media 2018, by age group

    • Average number of vloggers U.S. viewers watch each week 2018, by age group

    • Leading categories of products in haul influencer videos on YouTube 2018

    • Leading categories of products in unbox influencer videos on YouTube 2018

  • 3. Gaming video content (GVC)
    • YouTube: most subscribed gaming channels 2019

    • Games reviewed gaming influencers on YouTube worldwide 2018

    • Gaming video content revenue worldwide 2016-2019

    • Gaming video content platforms revenue worldwide 2018

    • Time spent watching GVC in the U.S. in 2019, by age

    • Frequency of watching GVC in the U.S. 2019, by age

    • Average donations to gaming video content in the U.S. 2019, by age

    • Number of minutes spent watching Twitch content worldwide 2012-2018

    • Distribution of time spent watching selected games online Q1 2018, by platform

  • 4. Photos and selfies
    • Instagram accounts with the most followers worldwide 2019

    • Number of monthly active Instagram users 2013-2018

    • Daily active users of Instagram Stories 2019

    • Instagram: distribution of global audiences 2019, by age and gender

    • Instagram: most popular posts as of November 2019

    • Most instagrammed tourist attractions worldwide 2018

    • Daily active users of Snapchat 2014-2019

    • Snapchat usage frequency in the United States 2019

    • Share of U.S. adults who are familiar with the term selfie 2018

    • Share of U.S. adults who have taken a selfie 2018, by age group

    • Share of U.S. adults who have taken a selfie 2018, by gender

    • U.S. adults who consider acceptable to take selfies in certain situations 2018

    • U.S. adults who consider unacceptable to take selfies in certain situations 2018

    • Pinterest: number of monthly active users worldwide 2016-2019

    • Most pinned topics on Pinterest 2018

  • 5. Online reviews
    • Common ways online shoppers worldwide research unfamiliar digital retailers 2019

    • Sources of inspiration for new products in the U.S. 2019

    • Sources of information about products in the U.S. 2019

    • Attitudes towards online shopping in the U.S. 2019

    • Important characteristics of online shops for U.S. consumers 2018

    • Key factors for U.S. users to shop via Amazon 2019

    • U.S. Amazon shopper product review trust 2019

    • Number of online product reviews expected by U.S. digital shoppers 2019, by age

    • Trust in online customer reviews 2014-2018

    • U.S. device preference for reading online reviews 2018

    • Types of information procured by U.S. consumers via smartphone vs in-store 2019

    • Cumulative number of reviews submitted to Yelp 2009-2018

    • Number of user reviews and opinions on TripAdvisor worldwide 2014-2018

    • Number of user-generated reviews on Goodreads 2012-2019

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