E-mail marketing

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Statista dossier on e-mail marketing in the U.S. and worldwide

This dossier has been compiled to provide statistical information about e-mail marketing in the United States and worldwide.

Table of contents

  • 1. Overview
    • Number of e-mail users worldwide 2017-2023

    • Number of U.S. e-mail users 2013-2020

    • U.S. e-mail marketing usage 2017, by industry

    • Open rates of marketing e-mails worldwide 2018, by industry

    • Global email client market share 2018

    • Leading ESPs used for e-mail marketing worldwide in 2018

  • 2. Strategy & effectiveness
    • Number of e-mail providers used by global marketers in 2018

    • Factors influencing the choice of e-mail marketing providers worldwide in 2018

    • Number of marketing e-mails sent monthly worldwide 2018

    • Time spent on marketing e-mail production worldwide in 2018

    • Average time spent on tasks in marketing e-mail production worldwide in 2018

    • Businesses using video in e-mail worldwide 2016-2018

    • Perceived ROI of e-mail marketing worldwide 2018

    • E-mail marketing ROI rating according to marketers worldwide 2017, by industry

    • Positive impact of AI use in e-mail marketing in the U.S. 2018

    • Share of marketing e-mails that are personalized worldwide 2018

    • Average order value of AI personalized marketing e-mails in the U.S. 2018

  • 3. Metrics
    • Commonly used e-mail marketing metrics worldwide in 2018

    • E-mail marketing performance metrics worldwide 2019, by transaction type

    • E-mail marketing performance metrics worldwide 2018, by business type

    • Marketing e-mail open rates worldwide 2016-2018

    • Marketing e-mail click-to-open rates worldwide 2016-2018

    • Click-to-open rates of marketing e-mails worldwide H1 2019, by industry

    • E-mail marketing: CTR and open rates in North America 2010-2018

  • 4. Spam
    • Spam e-mail: leading countries of origin of spam 2019

    • Global e-mail inbox placement & spam rate 2015-2018

    • E-mail inbox placement & spam rate in the U.S. 2015-2018

    • E-mail spam rate worldwide 2012-2018

    • Global spam placement rate 2018, by category

    • Spam: share of global email traffic 2007-2018

    • Spam: share of global email traffic 2014-2019

  • 5. Consumer perception & behavior
    • Internet users reading marketing e-mails worldwide Q3 2017, by region

    • Internet users reading marketing e-mails worldwide Q3 2017, by age group

    • U.S. consumers preference to being contacted by brands in 2019

    • U.S. consumer newsletter subscription sources as 2017

    • E-mail marketing frequency preference according to U.S. consumers 2017

    • U.S. consumers purchasing process affected by marketing e-mails in 2017

    • U.S. consumers who find e-mail newsletter advertising helpful 2017

    • U.S. consumers annoyance with selected e-mail marketing practices in 2017

    • U.S. consumers' frustration with e-mail personalization errors in 2017

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