Advertising in China

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Statista dossier on advertising in China

This dossier presents a range of statistics and facts on advertising in China.

The dossier includes the following sections:

  • Chapter 1: Key figures
  • Chapter 2: Traditional advertising
  • Chapter 3: Online advertising
  • Chapter 4: Mobile advertising

Table of contents

  • 1. Key figures

    • Advertising spending in the world's largest ad markets 2019

    • Highest contributing advertising markets worldwide 2018-2021

    • China's media ad spending 2018-2023

    • Ad spend growth in China 2018, by medium

    • Leading advertisers' ad spending growth in China 2018

  • 2. Traditional advertising

    • Traditional media ad expenditure change in China 2016-2018

    • TV advertisement revenue in China 2013-2020

    • Radio broadcast advertisement revenue in China 2013-2020

    • Newspaper advertisement revenue in China 2013-2020

    • Magazine advertisement revenue in China 2013-2020

    • Outdoor advertising spending in China 2015-2021

  • 3. Online advertising

    • Online advertising revenue in China 2013-2021

    • Online advertisement revenue distribution in China 2018

    • E-commerce advertising market value in China 2015-2021

    • Search engine advertisement share in total advertising revenue in China 2015-2021

    • Social media advertisement share in total advertising revenue in China 2015-2021

  • 4. Mobile advertising

    • Share of digital in media ad expenditure in China 2018-2023

    • Share of mobile ad spend in digital ad expenditure in China 2016-2023

    • Mobile ad expenditure in China 2015-2021

    • China: mobile ad spend growth 2018-2023

    • Chinese industry spending ratio on WeChat advertising 2019

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