Advertising in China

Statistics report on advertising in China

Advertising in China

This report presents a range of statistics and facts on advertising in China. It covers a market overview and the key figures on three main market segments - traditional, online, and mobile advertising. Included in the final chapter is a spotlight on the largest ad spenders in different advertising media channels.

Table of contents

Key figures

7
  • Premium Statistic Advertising spending in the world's largest ad markets 2021
  • Premium Statistic China's share in global ad spending 2014-2023
  • Premium Statistic Total ad spending in China 2014-2023
  • Premium Statistic Ad spend growth in China 2023, by medium
  • Premium Statistic Ad spend growth in China 2023, by top industry
  • Premium Statistic Ad spend growth in China 2023, by top product type
  • Premium Statistic Leading advertising agencies in China 2022

Traditional advertising

6
  • Premium Statistic Ad revenue of radio and TV industry in China 2022, by segment
  • Premium Statistic TV advertising revenue in China 2013-2023
  • Premium Statistic Radio broadcast advertising revenue in China 2013-2023
  • Premium Statistic Newspaper advertising revenue in China 2013-2023
  • Premium Statistic Magazine advertising revenue in China 2013-2023
  • Premium Statistic Outdoor advertising revenue in China 2015-2021

Online advertising

8
  • Premium Statistic Online advertising expenditure in China 2018-2025
  • Premium Statistic Leading internet companies in China 2022, by online ad revenue
  • Premium Statistic Dependence on ad revenue among internet companies in China 2021
  • Premium Statistic Estimated digital ad revenue growth in China 2022, by company
  • Premium Statistic Estimated digital ad revenue of major internet companies in China 2022
  • Premium Statistic Estimated digital ad spending in China 2022, by ad format
  • Premium Statistic Online news feed ad market size in China 2014-2025
  • Premium Statistic Market size of contextual ads in China 2022-2030

Mobile advertising

6
  • Premium Statistic Share of mobile advertising in media ad expenditure in China 2019-2024
  • Premium Statistic Revenue structure of internet advertising industry in China 2022-2027, by segment
  • Premium Statistic Market size of mobile advertising in China 2014-2025
  • Premium Statistic Growth of mobile advertising market volume in China 2015-2025
  • Premium Statistic Mobile ad revenue distribution in China 2020, by channel
  • Premium Statistic Mobile video advertising spending in China 2016-2023

Largest advertisers

7
  • Premium Statistic Annual ad spend growth in China 2023, by top brand
  • Premium Statistic TV ad spend growth in China 2023, by top brand
  • Premium Statistic Radio ad spend growth in China 2023, by top brand
  • Premium Statistic Magazine ad spending growth of the largest brands in China 2021
  • Premium Statistic OOH ad spend growth in China 2022, by top brand
  • Premium Statistic Online companies that spent the most on internet ads in China 2021
  • Premium Statistic Consumer goods companies that spent the most on internet ads in China 2021

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