Trade show and event marketing

The Statista dossier
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Statista dossier on trade show and event marketing

This dossier has been compiled to provide statistical information about trade show marketing in the United States and worldwide.

Table of contents

  • 1. Global overview
    • Revenue of leading trade fair organizers worldwide 2018

    • Largest exhibition halls in the world by hall capacity 2018

    • Share of marketing budgets spent on event marketing worldwide 2018

    • Leading event types hosted or sponsored for marketing purposes worldwide 2018

    • Important marketing metrics according to brand and event marketers worldwide 2018

    • Most important issues facing the exhibition industry worldwide 2018

    • Strategic activity priorities of the exhibition industry, by region 2019

    • Strategic location priorities of the exhibition industry worldwide 2019

  • 2. U.S. overview
    • B2B trade show market size in the U.S. 2012-2023

    • Marketing services spending in the U.S. 2017-2019, by category

    • Industry revenue of “convention and trade show organizers“ in the U.S. 2011-2023

    • Distribution of revenue from events and trade shows in the U.S. 2018, by source

    • Exhibition industry revenue growth in the U.S. 2011-2019

    • Economic value of meetings and exhibitions to host destinations in the U.S. 2018

    • Leading trade shows in the U.S. in 2018, by area

    • Change in exhibitions industry metrics in the U.S. Q2 2019

  • 3. Exhibitors and visitors
    • Change in number of exhibitors at trade shows in the U.S. 2011-2019

    • Number of trade shows U.S. companies attended 2015-2019, by type

    • Number of visitors at conventions and exhibitions in the U.S. 2018

    • Change in attendance at meetings and events in the U.S. 2011-2019

    • Effectiveness of retargeting in event attendee acquisition in the U.S. 2018

    • Influence of retail events and experiences on U.S./Canada consumers' views 2018

  • 4. Budget, ROI & strategies
    • Planned change to trade show budgets in the U.S. in 2019

    • Planned change in spending on corporate events in the U.S. in 2019, by type of event

    • Change in convention and meeting budget in the U.S. 2011-2019

    • Trade show sponsorship sales change perception in the U.S. 2014-2018

    • Confidence in future trade show marketing results in the U.S. in 2019

    • Perceived effectiveness of trade show marketing in the U.S. 2019

    • Outsourcing of meeting-related services in the U.S. 2018

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