Social media marketing

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Statista dossier on social media marketing in the U.S. and worldwide

This dossier has been compiled to provide statistical information about social media marketing in the United States and worldwide.

Table of contents

  • 1. Overview
    • Social media: revenue of selected companies 2018

    • Social networks ad revenue worldwide 2016-2020

    • Digital Market Outlook: social media advertising revenue in selected countries 2018

    • Digital Market Outlook: social media ad revenue in the U.S. 2017-2023, by device

    • Social media ads CPM worldwide Q2 2018 - Q3 2019

    • Social media ads CPC worldwide Q2 2018 - Q2 2019

    • Digital Market Outlook: social media ad revenue per internet user U.S. 2017-2023

    • U.S. average AARPU of media companies and publishers 2016-2020

  • 2. Corporate use
    • Time spent using social media marketing worldwide 2018

    • Social media platforms used by marketers worldwide 2019

    • Most important social media platforms for marketers worldwide 2019

    • Future use of social media among marketers worldwide by platform 2019

    • Social media marketing penetration in the U.S. 2013-2019

    • U.S. companies using social media marketing 2015-2019, by platform

  • 3. Effectiveness
    • Most effective digital marketing techniques 2018

    • Ability to measure social media marketing ROI worldwide 2019

    • Benefits of social media marketing worldwide 2019

    • Social media ads CTR worldwide Q2 2018 - Q3 2019

    • Social video ads CTR worldwide in 2019, by platform and age

    • Effectiveness of Facebook marketing worldwide 2017

  • 4. Brand & industry performance
    • Most popular product brands on Facebook 2019

    • Most-followed brands on Twitter 2018

    • Pinterest: most popular retailers 2018, based on number of followers

    • Instagram: most-engaged publishers 2018

    • Engagement share of voice of U.S. brands 2018, by industry

    • Average daily Facebook brand posts 2018, by vertical

    • Average daily Twitter brand posts 2018, by vertical

    • Average daily Instagram brand posts 2018, by vertical

  • 5. Consumer perspective
    • U.S. consumers preference to being contacted by brands in 2019

    • Consumer preferred channels to communicate with brands in the U.S. 2018

    • Media where consumers encounter the most diversity in ads in the U.S. 2019

    • Views on employers targeting only U.S. citizen candidates via social media U.S. 2019

    • Views on employers targeting specific school graduates via social media U.S. 2019

    • Views on employer use of social media to target only male candidates U.S. 2019

    • Consumers worldwide who have never made a purchase due to online ads 2019, by country

    • Share of consumers who made big purchases influenced by advertising in the U.S. 2018

    • Most annoying types of online ads in the U.S. 2019

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