Media in China

The Statista dossier
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Statista dossier on media in China

This dossier presents a range of statistics and facts about the media sector in China. As the media sector in general is the most important platform for the placement of advertisements, it is vital for companies looking to market their products to verify that their selected target groups are reached by a certain medium.

The dossier includes the following sections:

  • Chapter 1: Overview
  • Chapter 2: Print media
  • Chapter 3: Broadcast media
  • Chapter 4: Digital media
  • Chapter 5: Social media


Table of contents

  • 1. Overview
    • Growth of China's media and entertainment spending between 2014 and 2019, by sector

    • The most valuable Chinese brands 2019

    • Media reach in China 2018

    • Leading Chinese media companies on the Fortune China 500 ranking 2019

  • 2. Print media
    • Number of newspapers in China in 2008-2018

    • Newspaper advertisement revenue in China 2013-2020

    • Newspaper daily reach in China 2016-2018

    • Number of magazine publications in China in 2008-2018

    • Magazine advertisement revenue in China 2013-2020

    • Magazine daily reach in China 2016-2018

  • 3. Broadcast media
    • Number of TV shows in China 2008-2018

    • TV subscription revenue in China 2011-2020

    • Television daily reach in China 2016-2018

    • Number of radio shows in China 2008-2018

    • Revenue of radio and television networks in China 2008-2018

    • Broadcast radio daily reach in China 2010-2018

  • 4. Digital media
    • Number of internet literature products in China 2015-2017

    • Digital reading market size in China 2012-2020

    • Digital reading method penetration rate in China 2008-2016

    • Annual revenue of the paid online video market in China 2012-2019

    • Frequency of watching online videos China 2017, by share of users

  • 5. Social media
    • Social media advertisement share in total advertising revenue in China 2015-2021

    • Social media ad spend in China 2014-2018

    • Time spent with internet media in China Q2-Q3 2018, by type

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