Halloween in the U.S.

The Statista dossier
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Statista dossier on Halloween in the United States

This dossier presents a range of statistics and facts about Halloween in the United States. In order to provide an understanding of the Halloween market in the United States, the dossier is broken down into the following chapters: consumer expenditure, consumer behavior, trick-or-treating, costumes & fancy dress, and finally a chapter on pumpkin production and consumption.

Table of contents

  • 1. Consumer Expenditure
    • U.S. expected consumer spending by seasonal event 2017

    • Annual Halloween expenditure in the United States 2006-2019

    • Annual Halloween expenditure in the U.S. 2019, by item

    • Americans' planned spending on Halloween-related items 2005-2019

    • Americans' planned spending on Halloween-related items by category in 2019

  • 2. Consumer Behavior
    • Participation in Halloween activities in the United States 2019

    • Plans for Halloween celebrations in the U.S. in 2019

    • Plans for Halloween celebration in the United States in 2018, by gender

    • Stores in which U.S. consumers planned to make their Halloween purchases in 2019

    • Halloween shopping start in the United States in 2019

  • 3. Trick-or-treating
    • Common handed out trick-or-treaters for Halloween in the U.S. 2018

    • U.S. consumers' plans to hand out candy on Halloween 2017

    • Halloween candy given to trick-or-treaters U.S. 2017

    • Favorite retailers for Halloween candy among U.S. consumers 2017

    • Global Amazon sales of Halloween candy 2016-2017

    • Factors influencing candy choice for Halloween trick-or-treaters U.S. 2017

    • U.S. most exciting candy to receive on Halloween 2017, by brand

    • U.S. least exciting candy to receive on Halloween 2017, by brand

  • 4. Costumes & Fancy Dress
    • Halloween costume expenditure in the U.S. 2010-2017, by type

    • Areas of inspiration for Halloween costumes in the U.S. 2019

    • Areas of inspiration for Halloween costumes in the United States in 2019, by gender

    • Top ranked children's Halloween costumes in the United States in 2019

    • Top ranked adult Halloween costumes in the United States in 2019

    • Top ranked Halloween costumes for pets in the United States in 2019

    • Popular Halloween costume themes in the U.S. 2017

  • 5. Pumpkin Production & Consumption
    • Jack-o-lantern expenditure in the U.S. 2017-2019

    • U.S. pumpkin prices during Halloween 2017-2018

    • Number of people who planned to carve a jack-o-lantern for Halloween U.S. 2017-2019

    • U.S. pumpkin production 2001-2018

    • U.S. pumpkin production value 2001-2018

    • U.S. per capita consumption of fresh pumpkins 2000-2018

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