Generational grocery shopping behavior in the U.S.

Statistics report on U.S. generations' grocery shopping behavior

Generational grocery shopping behavior in the U.S.

This report provides statistical information about the grocery shopping behavior of Baby Boomers, Generation X, Millennials, and Generation Z in the United States.

Table of contents

Overview

7
  • Premium Statistic U.S. population by generation 2022
  • Premium Statistic Grocery store sales in the U.S. 1992-2023
  • Premium Statistic U.S. annual household expenditures 2022, by generation
  • Premium Statistic Grocery shopping: U.S. consumers' expenditure per week 2006-2022
  • Premium Statistic Grocery shopping: U.S. consumers' weekly trips per household 2006-2022
  • Basic Statistic Main channels to buy products for consumers the U.S. 2022, by generation
  • Basic Statistic Private label dollar share by generation in the U.S. 2022

Store selection

9
  • Premium Statistic Grocery channel used by consumers in the United States 2022, by generation
  • Premium Statistic Millennials' favorite grocery stores in the U.S. as of Q4 2023
  • Premium Statistic Generation X's favorite grocery stores in the U.S. as of Q4 2023
  • Basic Statistic Baby boomers' favorite grocery stores in the U.S. as of Q4 2023
  • Premium Statistic U.S. Gen Z most important aspects when choosing a grocer & pharmacy 2021
  • Premium Statistic U.S. millennials most important aspects when choosing a grocer & pharmacy 2021
  • Premium Statistic U.S. bridge millennials most important aspects when choosing a grocer & pharmacy 2021
  • Premium Statistic U.S. Generation X most important aspects when choosing a grocer and pharmacy 2021
  • Premium Statistic U.S. boomers & seniors most important aspects when choosing a grocer & pharmacy 2021

Grocery shopping

6
  • Premium Statistic Enjoyment of grocery shopping in the U.S. by generation 2022
  • Premium Statistic Grocery shopping responsibility share in the United States by generation 2022
  • Premium Statistic U.S. shoppers likely to purchase groceries after reading a review 2022, by generation
  • Premium Statistic Grocery store shoppers interested in ratings & reviews U.S. 2022, by generation
  • Premium Statistic Importance of in-store experiences when grocery shopping U.S. 2021, by generation
  • Premium Statistic Food & grocery social media coupons & promotions reception U.S. 2021, by age

Expenditure

4
  • Premium Statistic Average household food expenditure in the U.S. by generation 2022
  • Premium Statistic Average household food at home expenditure in the U.S. by generation 2022
  • Premium Statistic Average U.S. food at home household expenditure 2022
  • Premium Statistic Share of at-home food spending of households in the U.S. by generation 2022

Inflation

4
  • Premium Statistic Grocery spending change in the U.S. by generation 2022
  • Premium Statistic Impact of inflation on food and drink habits in the U.S. 2022, by generation
  • Premium Statistic Frequency U.S. consumers buy less groceries to save money 2022, by generation
  • Premium Statistic Generic product purchase to save on groceries in the U.S. 2022, by generation

Sustainable and organic food shopping

7
  • Premium Statistic U.S.: Generational share of the overall & sustainable food & drinks market in 2022
  • Premium Statistic U.S.: Generational share of the sustainable food & drinks market in 2022 and 2027
  • Premium Statistic Importance of food sustainability for adults in the U.S. 2022, by generation
  • Premium Statistic Share of U.S. consumers who prefer buying locally-grown brands 2022, by generation
  • Premium Statistic Gen Z: organic food purchase frequency in the U.S. 2022
  • Premium Statistic Gen Z: effect of GMOs on food buying decisions in the U.S. 2022
  • Premium Statistic Preferred sustainable attributes among grocery shoppers U.S. 2021, by generation

Online grocery shopping

6
  • Premium Statistic Share of online grocery buyers in the U.S. 2023, by generational cohort
  • Premium Statistic Grocery e-commerce shopper penetration by generation U.S. 2021
  • Premium Statistic Preferred grocery shopping channel and delivery type in the U.S. 2021
  • Premium Statistic Main online grocery shopping methods in the U.S. 2021, by generation
  • Premium Statistic Preferred home delivery timeline for groceries in the U.S 2021, by generation
  • Premium Statistic Online grocery shoppers open to try new products in the U.S. 2021-2023

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