Brands on social media

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Statista dossier about brands on social media

This dossier has been compiled to provide statistical information about brands on social media. The paper presents popular brands on selected social networks as well as social media adoption among leading global brands. It highlights user interaction as well as effective brand content and user sentiment regarding brand presence on online media.

Table of contents

  • 1. User interactions
    • U.S. social media activities 2019, by platform

    • Consumer preferred channels to communicate with brands in the U.S. 2018

    • Consumer preference for communication methods with brands U.S. 2018, by generation

    • Consumer preference for communication methods with brands U.S. 2018, by vertical

    • U.S. consumers preference to being contacted by brands in 2019

    • U.S. internet user attitude towards brands' social responsibility 2018

    • Share of U.S. adults who prefer brands without social issue ads 2019

    • Share of U.S. adults who prefer brands without social issue ads 2019, by age

    • Share of U.S. adults who prefer brands without political ads 2019

    • Share of U.S. adults who prefer brands without political ads 2019, by age

  • 2. Brand content
    • Leading U.S. brands on social media 2018, by user engagement

    • Leading U.S. brands on social media 2018, by video engagement

    • Most-followed magazine brands on social media 2019

    • Important marketing metrics according to brand and event marketers worldwide 2018

    • U.S. retail marketers planning to spend more on marketing in 2019, by channel

    • Content marketing types used in B2B communications in North America 2019

    • Most important data types according to senior marketers worldwide 2018

    • Leading types of video used in mobile marketing worldwide 2017-2018

    • U.S. small business social media content 2018

  • 3. Social commerce
    • Sources of shopping inspiration for digital shoppers worldwide 2019

    • U.S. digital shoppers preferred online sources for product search 2019

    • Online or social media advertising targeting effectiveness as of January 2019

    • Global usage of social media during path to purchase 2019, by age group

  • 4. Facebook
    • Leading U.S. brands on Facebook 2018, by user engagement

    • Most engaged websites on Facebook worldwide 2018, by category

    • Most popular Facebook fan pages 2019

    • Most popular product brands on Facebook 2019

    • Most popular technology brands on Facebook 2018

    • Facebook: number of followers of popular beauty brands 2019

    • Most-followed magazine brands on Facebook 2019

    • Facebook: number of fans of popular fashion brands 2019

  • 5. Twitter
    • Leading U.S. brands on Twitter 2018, by user engagement

    • Most visible brands on Twitter worldwide 2018

    • Most-followed magazine brands on Twitter 2019

    • Most-followed beauty brands on Twitter 2018

    • Most-followed apparel brands on Twitter 2018

    • Most-followed retailers and consumer merchandise brands on Twitter 2018

    • Average daily Twitter brand posts 2017-2018

    • Average daily Twitter brand retweets 2018, by vertical

    • Average daily Twitter brand replies 2018, by vertical

    • Average daily Twitter brand audience mentions 2018, by vertical

    • Average Twitter brand audience sentiment 2018, by vertical

    • Global Twitter mentions of leading brands 2019, by type

  • 6. Instagram
    • Leading U.S. brands on Instagram 2018, by user engagement

    • Most-followed magazine brands on Instagram 2019

    • Instagram: most-followed beauty brands 2019

    • Instagram: most-engaged video creators 2018

    • Instagram: most-engaged publishers 2018

    • Instagram: share of video and image posts 2019

    • Average daily Instagram brand posts 2018, by vertical

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