Instagram

The Statista dossier
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Statista dossier about Instagram

This dossier presents information on mobile social network Instagram. The paper provides benchmark comparisons regarding user metrics and user engagement as well the app's relevance in current social media marketing.

Table of contents

  • 1. Overview
    • Estimated annual Instagram revenue 2017-2019

    • Estimated quarterly Instagram revenue 2017-2020

    • Number of monthly active Instagram users 2013-2018

    • Number of daily active Instagram users 2017

    • Daily active users of Instagram Stories 2019

    • Instagram: number of users in the United States 2017-2023

    • U.S. Instagram user development 2017-2023

    • U.S. Instagram usage rate 2018-2023

    • Instagram: number of global users 2016-2022

    • Price of selected acquisitions by Facebook 2017

  • 2. Benchmark
    • Countries with the most Instagram users 2019

    • Favorite social networks of U.S. teens 2012-2019

    • Reach of social media used by U.S. teens and young adults 2019

    • Reach of most popular U.S. smartphone apps 2019

    • U.S. average AARPU of media companies and publishers 2016-2020

  • 3. Most followed
    • Instagram accounts with the most followers worldwide 2019

    • Athletes with the most Instagram followers worldwide 2019

    • Most popular car brands on Instagram worldwide 2019

    • Most popular food influencers on Instagram in the U.S. 2019

    • Most popular travel influencers on Instagram in the U.S. 2019

    • Most popular wildlife photographers on Instagram worldwide 2019

    • Petfluencers with the most Instagram followers worldwide 2019

    • Most popular fashion & beauty influencers on Instagram in the U.S. 2019

    • Most popular travel influencers on Instagram worldwide 2019

    • Most popular food influencers on Instagram worldwide 2019

    • Most popular political figures on Instagram worldwide 2019

    • Dogs with the most Instagram followers worldwide 2017

  • 4. Demographics
    • Number of U.S. Instagram users 2016, by age

    • Instagram: distribution of global audiences 2019, by age and gender

    • Instagram: distribution of global audiences 2019, by age group

    • Instagram: distribution of global audiences 2019, by gender

    • Instagram user share in the United States 2019, by age group

    • Instagram user share in the United States 2019, by gender

    • Instagram usage reach in the United States 2019, by age group

    • Instagram usage reach in the United States 2018, by income

    • Instagram usage reach in the United States 2019, by education

    • Share of U.S. internet users who use Instagram 2015, by ethnicity

    • Distribution of Instagram.com traffic 2019, by country

  • 5. Usage
    • Countries with biggest Instagram reach 2019

    • Internet users who regularly visit Instagram in the U.S. 2018, by age

    • Instagram usage frequency in the United States 2019

    • Instagram usage frequency in the United States 2018, by gender

    • Instagram usage frequency in the United States 2018, by age group

    • U.S. social media activities 2019, by platform

    • Instagram: most popular posts as of November 2019

    • Most instagrammed tourist attractions worldwide 2018

    • U.S. social commerce reach 2017, by platform

    • Social media live stream audiences worldwide 2016-2017

    • Most popular apps that male U.S. online users cannot do without 2019

    • Most popular apps of female U.S. online users cannot do without 2019

  • 6. Advertising and marketing
    • Social media platforms used by marketers worldwide 2019

    • Social media platforms used by marketers worldwide 2019, by target group

    • Most important social media platforms for marketers worldwide 2019

    • Most important social media platforms for B2B and B2C marketers 2019

    • Instagram: most-engaged publishers 2018

    • Average daily Instagram brand posts 2018, by vertical

    • Year-on-year site visit growth via U.S. social networks 2019

  • 7. Influencers
    • Online brand discovery through celebrity endorsements 2017, by age

    • Instagram influencer market size 2017-2020

    • Instagram: number of brand sponsored influencer posts 2016-2020

    • Global Instagram influencer marketing spending 2013-2020

    • Active Instagram influencers share 2013-2018, by number of followers

    • Fastest-growing English-language influencers on Instagram 2019

    • Instagram post value of the most-followed fashion and beauty influencers 2019

    • Instagram post value of the most-followed athletes worldwide 2019

    • Influencer social video posts share in 2018, by tier and platform

    • Share of Instagram sponsored content 2018, by type

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