Online shopping in the United Kingdom (UK)

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Statista dossier about online shopping behavior in the United Kingdom.

This dossier presents a selected range of statistics and data about online shopping behavior in the United Kingdom.

Table of contents

  • 1. E-commerce overview
    • Total retail e-commerce revenue in Europe 2017-2023

    • E-commerce revenue in Europe 2017-2023, by segment

    • Online retail users in Europe 2017-2023

    • Retail e-commerce ARPU in Europe 2017-2023

    • Percentage of internet sales in household goods stores in the UK 2016-2019

    • Online share of textile & apparel retail sales in the United Kingdom (UK) 2016-2019

    • Percentage of internet sales in non-specialized stores in the UK 2016-2019

  • 2. Online and mobile
    • Online shopping penetration in Great Britain 2015-2019, by device

    • Mobile share of retail transactions in the UK Q1 2017- Q2 2018

    • British online add-to-cart rate 2017-2018

    • Most popular goods purchased online in Great Britain 2019

    • Leading iPhone shopping apps by Daily active users (DAU) in the UK 2019

    • Researching products online in the United Kingdom (UK) 2007-2018

    • Researching goods and services online in Great Britain 2007-2019

    • Leading online commerce activities in the United Kingdom (UK) 2019, by category

    • Digital wallet services use in the UK 2017

    • Leading Android shopping app reach in the United Kingdom (UK) 2017

    • Leading iOS shopping app reach in the United Kingdom (UK) 2017

  • 3. Online shoppers
    • Consumer reasons for using their mobiles while shopping in the UK in 2018

    • Preferred businesses for mobile purchases among consumers in the UK 2018

    • Frequency of online and in-store fashion and footwear purchases UK 2018

    • Footwear shopping: consumer motivations for purchasing online UK 2018

    • Share of gardening items shoppers buy online and in-store UK 2018

    • Preferred online platforms for apparel shopping in the UK 2019

    • Try before you buy: retail items shoppers would order using the service UK 2018-2019

    • Share of DIY Items UK shoppers buy online and in-store 2018

    • Online shopping cart abandonment reasons UK 2018

    • Online and high street shopping among UK consumers in 2019

    • Black Friday: online v. high street shopping preferences in the UK 2015-2018

    • Preferred purchase channels for Black Friday in the United Kingdom (UK) 2017-2018

  • 4. Online deliveries and returns
    • E-commerce home delivery volume in the UK 2013-2017, by type

    • Buy online return in store: availability across retail channels in the UK 2018

    • Last mile delivery options used by online consumers in the UK 2018

    • Online returns: consumer expectations on return timeframes UK 2018

    • Delivery satisfaction of online shoppers' using Royal Mail in the UK 2018

    • Returns: most commonly used channels for online purchases in the UK 2018

    • Online shopping: consumers delivery concerns UK 2018

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