Household cleaning products brands: Tide & Febreze

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Statista dossier on the Tide & Febreze brands

This dossier provides statistical information about the household cleaning products brands Tide and Febreze from Procter & Gamble. In order to provide an understanding of these brands and the household cleaning market in which they operate, the dossier has been broken down into the following chapters: global market overview, U.S. market, key figures of Tide & Febreze, and consumer behavior.

Table of contents

  • 1. Global market overview
    • Size of the global laundry detergent market from 2018 to 2026

    • Size of the global household cleaners market from 2017 to 2025

    • Size of the global household cleaners market from 2015 to 2025, by product category

    • Size of the global liquid detergent market from 2019 to 2025

    • Size of the global laundry detergent pods market from 2019 to 2025

    • Market size of the global air freshener market from 2017 to 2025

  • 2. U.S. market
    • Revenue of the home & laundry care market worldwide by country 2018

    • U.S. laundry detergent dollar sales in 2018, by product category

    • Sales of laundry care products in the United States in 2018, by product type

    • Sales of household cleaner in the United States in 2018, by product type

    • Market size of the air freshener market in the U.S. from 2014 to 2025

    • Size of the U.S. laundry detergent pods market from 2015 to 2025

  • 3. Key figures of Tide & Febreze
    • Sales of the leading household/personal care companies worldwide 2018

    • Procter & Gamble's net sales share worldwide 2014-2019, by business unit

    • Net sales of Procter & Gamble in the U.S. 2014-2019

    • Sales share of the leading liquid laundry detergent companies in the U.S. 2018

    • Leading vendors of liquid laundry detergents in the U.S. 2018

    • Sales share of the leading 10 liquid laundry detergent brands of the U.S. 2018

    • Leading liquid laundry detergent brands sales of the U.S. 2018

    • Sales of the leading nonfood product introductions in the U.S. 2018

    • Market share of the leading air freshener brands in the United States as of 2018

    • Ad spend of selected household product brands in the U.S. 2018

  • 4. Consumer behavior
    • Most chosen home care brands worldwide in 2018, by consumer reach points

    • Household penetration rates of the leading home care brands worldwide 2018

    • Most chosen home care brands in the United States in 2018, by consumer reach points

    • Household penetration rates of the leading home care brands in the United States 2018

    • U.S. household expenditure on housekeeping supplies 2007-2018

    • U.S. household expenditure on laundry and cleaning supplies 2007-2018

    • Usage of air freshener sprays and deodorizers in the U.S. 2019

    • Most used brands of air freshener sprays and room deodorizers in the U.S. 2019

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