Digital advertising in the United Kingdom (UK)

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Statista dossier about online and digital advertising in the United Kingdom.

This dossier presents a selected range of statistics and data about digital and online advertising in the United Kingdom.

Table of contents

  • 1. Market overview
    • Digital advertising spending in the United Kingdom (UK) 2007-2019

    • Digital advertising spending in the UK 2008-2018, by format

    • Digital Market Outlook: digital advertising revenue in the UK 2016-2022, by device

    • Digital publisher advertising revenue growth in the UK Q2 2018, by format

    • Digital display ad spending in the UK 2018, by industry

    • Advertising spending in the United Kingdom (UK) 1999-2019, by media

  • 2. Market leaders
    • Facebook: advertising revenue worldwide 2009-2018

    • Facebook's digital advertising revenue in the United Kingdom (UK) 2011-2019

    • Google: annual advertising revenue 2001-2018

    • Google's digital advertising revenue in the United Kingdom (UK) 2011-2019

    • Leading digital & specialist ad agencies in the United Kingdom (UK) 2019

  • 3. Mobile advertising market
    • Mobile advertising revenue in the United Kingdom (UK) 2008-2018

    • Mobile advertising expenditure in the UK 2012-2019

    • Mobile advertising spending growth in the United Kingdom (UK) 2013-2018, by format

    • Mobile share of digital advertising spending in the United Kingdom (UK) 2008-2018

    • Share of mobile in total and digital ad spend in the UK 2011-2019

  • 4. Ad blocking
    • Ad block usage penetration in the United Kingdom (UK) 2015-2019

    • Usage of ad blocking software in the United Kingdom (UK) 2019, by type

    • Usage of ad blocking software in the United Kingdom (UK) 2019, by demographic

    • Most popular iOS ad blockers in the United kingdom (UK) 2018

    • Most popular Android ad blockers in the United Kingdom (UK) 2018

    • Key reason for switching of ad blocking software in the United Kingdom (UK) 2016-2019

    • Reasons users would be less likely to use ad blockers in the United Kingdom (UK) 2019

    • Reasons for whitelisting websites from ad blocking in the United Kingdom (UK) 2018

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