Back-to-school market

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Statista dossier on the back-to-school market in the U.S.

This dossier provides statistical information about the back-to-school market in the United States. The back-to-school industry faces interesting obstacles as consumers become ever savvier at scoping out the best deal.

Table of contents

  • 1. Spending overview
    • Combined back-to-school and back-to-college spending in the U.S. 2007-2019

    • Back-to-school spending in the U.S. 2006-2019

    • U.S. back-to-school retail e-commerce sales 2011-2018

    • Breakdown of U.S. back to school expenditure in 2019, by product category

    • Average back-to-school spending per household in the U.S. 2004-2019

    • Average back-to-school spending in the U.S. 2018, by channel

    • U.S. average back-to-school expenditure by region 2019

    • U.S. average spending on back-to-school by age group 2019

  • 2. Expenditure by category
    • Expected spending by U.S. parents on back-to-school items by category 2019

    • U.S. dollar distribution of back-to-school shoppers across industries 2017, by school

    • Planned back-to-school apparel spending in the U.S. from 2013 to 2019

    • Planned spending of U.S. pre-teen's own money on back-to-school supplies 2010-2019

    • Average per shopper expenditure by U.S. teens on back-to-school supplies 2010-2019

    • Planned expenditure of U.S. pre-teens on back-to-school supplies 2017

    • Planned U.S. teen expenditure on back-to-school supplies 2010-2017

    • Breakdown of Hispanic shoppers' back to school expenditure in the U.S. in 2018

    • Share of U.S. back-to-school shoppers who plan to buy pre-configured kits 2017

    • U.S. average back-to-school expenditure on pre-configured kits 2017, by region

  • 3. Consumer behavior
    • Expected spending by U.S. parents on back-to-school items by category 2019

    • Back-to-school shopping expenditure patterns of U.S. consumers 2017

    • Back-to-school spending influenced by children of U.S. consumers 2017

    • Share of U.S. school children wearing uniforms from 2008 to 2018

    • Back-to-school apparel purchase plan in the U.S. from 2017, by clothing type

    • Back-to-school shopping in the U.S.: most common payment methods 2017

    • Smartphone usage among U.S. consumers for back-to-school shopping 2019, by purpose

    • Tablet usage among U.S. consumers for back-to-school shopping 2017, by purpose

    • Usage of social media sites to assist U.S. back-to-school shopping 2011-2019

  • 4. Time period and location of shopping
    • Estimated time to do back-to-school shopping among U.S. consumers 2019

    • Share of U.S. consumers who have already started their back-to-school shopping 2019

    • Expected retail environments for back-to-school shopping by U.S. consumers 2019

    • Back-to-school shopping in the U.S.: anticipated shopping locations 2019

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