Radio advertising in Germany

Statistics report about radio advertising in Germany

Radio advertising in Germany

This report presents a range of selected statistics and data about the radio advertising market in Germany. In addition to selected key figures on radio consumption and reach, it also contains detailed information on revenues and investments in German radio advertising.

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Table of contents

Overview

7
  • Premium Statistic Daily radio listening time in Germany 1995-2022
  • Premium Statistic Public and private radio stations in Germany 1987-2023
  • Premium Statistic Radio consumption in Germany 2019-2023, by frequency
  • Premium Statistic Gross advertising volume of above the line media in Germany 2023
  • Premium Statistic Advertising market share of media types in Germany 2018
  • Premium Statistic Year-on-year gross advertising expenditure change Germany 2023, by type of media
  • Premium Statistic Radio advertising expenditure in the European Union (EU 28) 2009-2018

Reach

5
  • Premium Statistic Leading radio stations in Germany 2023, by gross contacts
  • Premium Statistic Daily reach of the radio in Germany in 2023
  • Premium Statistic Widest radio audience reach in Germany 2023, by socio-demographic group
  • Premium Statistic Reach of marketers in radio advertising in Germany according to ma 2023 Audio
  • Premium Statistic Web radio channels ranked by sessions in Germany Q3 2023

Revenues and investments

4
  • Premium Statistic Radio industry revenue in Germany 2003-2022
  • Premium Statistic Advertising revenue of the radio market in Germany 2010-2025
  • Premium Statistic Highest radio advertising investments in Germany 2018-2020, by industry
  • Premium Statistic Gross advertising revenue of radio advertising marketers in Germany 2023
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