The Clorox Company

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Statista dossier on The Clorox Company

This dossier presents a range of statistics and facts about The Clorox Company. The Clorox Company is a major international company dealing in a range of markets within the FMCG industry. The Clorox Company has four main operating segments: Cleaning, Household, Lifestyle and International. Within the cleaning segment some of its most well known brands include Clorox, Formula 409 and Pine Sol. Kingsford, Match Light and Glad or some of its leading brands in the household segment. The Clorox Company also owns the Hidden Valley and KC Masterpiece brands which are within food service. In terms of personal care the company's main brand is Bert's Bees. In order to provide an understanding of The Clorox Company the dossier is broken down into the following categories: household and personal care market overview, company performance, other key figures, cleaning and household brands, and personal care brands.

Table of contents

  • 1. Household and Personal Care Market Overview
    • Sales of the leading household/personal care companies worldwide 2018

    • Revenue of the home & laundry care market worldwide by country 2018

    • Home care, repair, and improvement market value in the U.S. 2015-2020

    • Revenue of the beauty & personal care market worldwide by country 2018

    • Beauty and personal care market value in the U.S. 2015-2020

    • Most chosen home care brands worldwide in 2018, by consumer reach points

    • Household penetration rates of the leading home care brands worldwide 2018

  • 2. Company Performance
    • Global net sales of The Clorox Company 2011-2019

    • Global gross profit of The Clorox Company 2011-2019

    • Global sales of The Clorox Company 2012-2019, by segment

    • Global sales share of The Clorox Company 2019, by segment

    • Global sales share of The Clorox Company 2019, by category

  • 3. Other Key Figures of The Clorox Company
    • Number of employees of The Clorox Company 2011-2019

    • Global R&D costs of The Clorox Company 2011-2019

    • Global advertising costs of The Clorox Company 2011-2019

    • Clorox Company: ad spend in the U.S. 2009-2018

    • Ad spend of selected household product brands in the U.S. 2018

  • 4. The Clorox Company's Cleaning and Household Brands
    • Sales share of the leading all purpose/disinfectant brands in the U.S. 2018

    • Popular cleaning detergent brands in the U.S. 2018

    • Popular brands for dishwashing detergents in the U.S. 2018

    • Popular brands of plastic / paper / kitchen and food wrap in the U.S. 2013-2019

    • Brands of plastic garbage bags and trash can liners used in the U.S. 2011-2019

    • Most used brands of charcoal in the U.S. 2011-2019

    • Most used brands of prepared salad dressing within 30 days in the U.S. 2019

    • Most used brands of dips for snacks and vegetables in the U.S. 2019

    • Most used brands of dry mix salad dressing used in the U.S. 2011-2019

  • 5. Burt's Bees - Personal Care Brand
    • Brands of moisturizers, creams and lotions used in the U.S. 2019

    • Brands of lip care products used in the U.S. 2019

    • Brands of lipstick and lip gloss used in the U.S. 2019

    • Preferred brands of lip care products in the U.S. 2011-2019

    • Brands of facial cleansing, medicated products, and toners used in the U.S. 2019

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