Native advertising in the United Kingdom (UK)

Statistics report on the native advertising market in the United Kingdom

Native advertising in the United Kingdom (UK)

This report contains a range of selected facts and statistics about the native advertising market in the United Kingdom (UK). In addition to key figures including ad spend and growth rates compared to other advertising formats, it also features survey results on consumer attitudes towards native advertising as well as the next steps that advertising agencies in the UK plan to take in this field.

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Table of contents

Overview

6
  • Premium Statistic Premium branded digital content market size worldwide 2017-2021
  • Premium Statistic Content and native advertising spending in the United Kingdom (UK) 2014-2017
  • Premium Statistic Leading digital advertising formats in the United Kingdom (UK) 2016-2017, by ad spend
  • Premium Statistic Content and native ad share of digital display advertising spend in the UK 2014-2017
  • Premium Statistic Digital ad spend growth in the United Kingdom (UK) 2021-2023, by format
  • Premium Statistic Native advertising click-through rate in the United Kingdom (UK) Q1 2017, by segment

Advertising agencies

6
  • Premium Statistic Key reasons for planning native advertising campaigns in the United Kingdom (UK) 2014
  • Premium Statistic Native adverting key performance indicators (KPIs) in the United Kingdom (UK) 2014
  • Premium Statistic Pricing of native advertising programs in the UK 2014, by pricing model
  • Premium Statistic Budget plans for native advertising according to advertising agencies in the UK 2014
  • Premium Statistic Content creation sources for native advertising in the United Kingdom (UK) 2014
  • Premium Statistic Native advertising: agency ability to explain in the United Kingdom (UK) 2014

Consumer attitudes

5
  • Premium Statistic Preferred types of sponsored online content in the United Kingdom (UK) 2015
  • Premium Statistic Awareness of native advertising in online news sites in the United Kingdom (UK) 2015
  • Premium Statistic Level of interest in sponsored content on news sites in the United Kingdom (UK) 2015
  • Premium Statistic Impact of sponsored content on perception of brand and ad carrier in the UK 2015
  • Premium Statistic Perception of being misled by sponsored news content in the United Kingdom (UK) 2015
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