E-commerce in Italy

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Statista Dossier on E-commerce in Italy

This dossier presents statistics and facts on the online retail e-commerce market in Italy. It includes data regarding the e-commerce market volume as well as information on digital shoppers and consumer spending, as well as mobile commerce and digital payments.

Table of contents

  • 1. Market overview
    • E-commerce revenue in Europe 2012-2017

    • Total retail e-commerce revenue in Italy 2017-2023

    • Distribution of e-commerce turnover in Italy 2019, by sector

    • Toys, Hobby & DIY e-commerce user in Italy 2017-2023

    • B2C e-commerce sales growth in Italy 2014-2017

    • Number of Italian customers purchasing online from abroad 2019, by country

    • Share of Italian population who have shopped online from abroad 2019, by country

  • 2. E-commerce revenues by segment
    • E-commerce turnover in Italy 2009-2018

    • E-commerce revenue in Italy 2017-2023, by segment

    • Furniture & Appliances e-commerce user in Italy 2017-2023

    • Electronics & Media e-commerce user in Italy 2017-2023

    • Online retail users in Italy 2017-2023

    • E-commerce sales value of food and groceries in Italy 2015, by category

    • Furniture & Appliances e-commerce revenue in Italy 2017-2023, by segment

    • Electronics & Media e-commerce revenue in Italy 2017-2023, by segment

    • Italy: digital travel sales volume 2011-2017

  • 3. Consumer spending
    • Average online expenditure in Italy 2016, by sales channel

    • E-commerce revenue per online shopper in Italy 2012-2016

    • E-commerce spending per capita in Italy 2012-2017

    • Value of e-commerce purchases by Italian consumers in Italy 2010-2016

    • Average expenditure for e-commerce goods in Italy 2016, by device

    • Share of goods and services purchased by online customers in Italy 2018, by category

  • 4. Digital shoppers - Demographics
    • Digital Market Outlook: number of of e-commerce users Italy 2016-2022

    • Projected digital buyer penetration in Italy 2014-2017

    • Distribution of regular e-commerce customers 2017-2018, by age group

    • Distribution of regular e-commerce customers Q1 2018, by education level

    • Distribution of regular e-commerce customers in Italy Q1 2018, by municipality size

    • Distribution of e-commerce customers using smartphones in Italy Q1 2018, by age group

    • Average age of online shoppers in Italy Q1 2018, by product category

    • E-commerce customers in Italy 2018, by frequency of purchase

    • Number of e-commerce users in Italy 2018, by purchase frequency

  • 5. Device
    • Operating systems used while shopping online in Italy 2018

    • Distribution of online shoppers during Black Friday in Italy 2018, by device

    • Distribution of online shoppers during Cyber Monday 2017, by device

    • Devices used for online shopping search 2018, by type

    • Devices used for regular online shopping in Italy 2017

  • 6. Payment methods
    • Preferred digital payment methods in Italy 2017

    • Average expenditure on e-commerce websites in Italy Q1 2018, by payment method

    • Distribution of online payment methods in Italy Q1 2018, by type of good

    • Reasons for not buying online among e-commerce users in Italy 2016

    • Number of Italian customers purchasing online from abroad 2019, by country

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