Advertising in the Nordics

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Statista dossier on advertising in the Nordic countries

This dossier presents a range of selected statistics and data about advertising in the Nordic countries. In addition to recent key economic figures and general facts on ad revenues and spending, it contains relevant statistics on online/digital, audiovisual and print media, as well as outdoor and direct advertising. The dossier focuses on Sweden, Norway, Denmark and Finland.

Table of contents

  • 1. Key economic data
    • Turnover of advertising and market research sector in Sweden 2008-2016

    • Turnover of advertising and market research sector in Norway 2008-2016

    • Turnover of advertising and market research sector in Denmark 2008-2016

    • Turnover of advertising and market research sector in Finland 2008-2016

    • Sweden: employment in the advertising and market research industry 2008-2016

    • Norway: employment in the advertising and market research industry 2008-2016

    • Denmark: employment in the advertising and market research industry 2008-2016

    • Finland: employment in the advertising and market research industry 2008-2016

  • 2. Ad revenues & spending
    • Media advertising spending in Sweden 2014-2018

    • Media advertising spending in Norway 2013-2018

    • Advertising revenue in Denmark 2008-2018

    • Expenditure on media advertising in Finland in 1995-2017

    • Advertising spending in Sweden 2018, by media

    • Advertising spending in Norway 2018, by medium

    • Advertising revenue in Denmark 2018, by media

    • Advertising expenditure in Finland 2010-2017, by medium

  • 3. Online & digital
    • Online advertising spending in Sweden 2008-2018

    • Digital share of advertising spending in Sweden 2017-2019

    • Digital advertising expenditure in Norway 2007-2019

    • Digital advertising expenditure in Norway 2007-2019, by platform

    • Internet advertising revenue in Denmark 2008-2018

    • Digital advertising expenditure in Denmark 2007-2019, by platform

    • Expenditure on digital advertising in Finland 2010-2017

    • Expenditure on digital display advertising in Finland 2010-2017

  • 4. Audiovisual
    • Television advertising spending in Sweden 2008-2018

    • Net TV advertising revenue in Norway 2008-2018

    • TV advertising revenue in Denmark 2008-2018

    • Radio advertising spending in Sweden 2008-2018

    • Net radio advertising revenue in Norway from 2008-2018

    • Radio advertising revenue in Denmark 2008-2018

    • Cinema advertising spending in Sweden 2008-2018

    • Net cinema advertising revenue in Norway 2008-2018

    • Cinema advertising revenue in Denmark 2008-2018

    • Expenditure on broadcast media advertising in Finland 2017, by medium

  • 5. Print media
    • Local daily newspaper advertising spending in Sweden 2008-2018

    • Metropolitan daily newspaper advertising spending in Sweden 2008-2018

    • Consumer magazine advertising spending in Sweden 2009-2018

    • Advertising revenue of printed and digital newspapers in Norway 2014-2018

    • Net weeklies and magazine advertising revenue in Norway 2008-2018

    • Advertising revenue of daily newspapers in Denmark from 2013-2018

    • Magazine advertising revenue in Denmark 2008-2018

    • Expenditure on newspaper advertising in Finland 2010-2017

    • Expenditure on magazine advertising in Finland 2010-2017

  • 6. Outdoor & direct advertising
    • Out-of-home advertising spending in Sweden 2008-2018

    • Net outdoor advertising revenue in Norway 2008-2018

    • Outdoor advertising revenue in Denmark 2008-2018

    • Expenditure on outdoor advertising in Finland 2010-2017

    • Direct advertising spending in Sweden 2008-2018

    • Net direct advertising revenue in Norway 2008-2018

    • E-mail advertising spending in Denmark 2007-2019

    • Turnover of marketing and advertising industry in Finland 2016, by activity

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