Electronics eCommerce: market data & analysis

Market Insights report

Electronics eCommerce: market data & analysis

Electronics is one of the most mature markets in eCommerce with a total global revenue of US$837.2 billion in 2023. In all of the regions covered in this report, Consumer Erepresents represent over 72% of revenues, compared to about 28% for Household Appliances.

What's included?

  • All relevant eCommerce data, including market size & forecasts for the next five years
  • Regional development with the focus regions & countries: U.S., China, Germany, UK, France, Spain, Italy and Europe as a region
  • Key players and shop analysis
  • Trends and market developments

Table of contents

The report covers Electronics eCommerce which contains Consumer Electronics as well as Household Appliances which are sold via a digital channel, e.g., desktop computer or mobile device, to an end user. Users represent the people who bought at least one item from this category in the last 12 months. Well-known online shops for Electronics are Amazon, Currys, and Media Markt.
Offline sales, sales from customer-to-customer (resale), for example on marketplaces like eBay, or from business-to-business are not included.

The market segment Electronics is split into the following sub-segments: Consumer Electronics and Household Appliances.


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