Social media usage in Sweden

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Statista dossier on social media usage and social networking in Sweden

This dossier contains statistics on social media usage in Sweden. It gives an overview of the social media user penetration rate and usage frequency as well as social media users broken down by gender and age groups. Facts on the usage of the most popular social media websites like Facebook, Twitter and Instagram are also included in this dossier.

Table of contents

  • 1. Overview
    • Social media users in Sweden 2010-2019

    • Youths' usage of social media in Sweden 2016-2018, by platform

    • Most popular social networks in Sweden 2019, by share of page views

    • Leading social media platforms in Sweden 2019

    • Usage of social media sites in Sweden 2019, by gender

    • Daily social media usage in Sweden 2010-2019

    • Share of children who have used social media daily in Sweden 2009-2018

    • Share of youths who have used social media daily in Sweden 2009-2018

    • Forecast of the social media user penetration rate in Sweden 2018-2024

  • 2. Facebook
    • Facebook users in Sweden 2011-2019

    • Facebook users in Sweden 2019, by age group

    • Share of people who used Facebook daily in Sweden 2017-2019, by age group

    • Facebook usage frequency in Sweden 2019

    • Average Facebook engagement rates in Sweden 2017, by posts type

    • Leading Facebook activities in Sweden 2019

    • Forecast of the Facebook user penetration rate in Sweden 2015-2022

    • Forecast of Facebook user numbers in Sweden 2015-2022

  • 3. Twitter
    • Twitter users in Sweden 2011-2019

    • Twitter usage frequency in Sweden 2019

    • Twitter usage in Sweden 2019, by device

    • Twitter usage purposes in Sweden 2019

    • Most popular Twitter accounts in Sweden 2019, by number of followers

  • 4. Instagram
    • Instagram users in Sweden 2013-2019

    • Daily Instagram users in Sweden 2013-2019

    • Instagram users in Sweden 2019, by age group

    • Instagram usage frequency in Sweden 2019

    • Instagram usage in Sweden 2019, by device

    • Instagram usage purposes in Sweden 2019

    • Top ten Instagram accounts in Sweden 2017, by number of followers

  • 5. YouTube
    • Share of YouTube users in Sweden 2018, by age group

    • YouTube usage frequency in Sweden 2019

    • YouTube usage in Sweden 2017-2019, by activity

    • YouTube usage in Sweden 2019, by device

    • YouTube usage purposes in Sweden 2019

    • Leading YouTube channels in Sweden 2019, by number of subscribers

    • Most popular YouTube channels in Sweden 2019, by number of video views

  • 6. Snapchat
    • Snapchat users in Sweden 2019, by age group

    • Daily Snapchat users in Sweden 2016, by age group

    • Daily Snapchat users in Sweden 2018, by age and gender

    • Snapchat users in Sweden 2015-2019

    • Snapchat usage in Sweden 2019, by device

    • Snapchat usage purposes in Sweden 2019

  • 7. LinkedIn
    • LinkedIn users in Sweden 2015-2019

    • LinkedIn users in Sweden 2019, by age group

    • LinkedIn usage frequency in Sweden 2019

    • LinkedIn users in Sweden 2018, by occupation

    • LinkedIn usage in Sweden 2019, by device

    • LinkedIn usage purposes in Sweden 2019

  • 8. Other platforms
    • Reddit usage frequency in Sweden 2019

    • Reddit users in Sweden 2018, by gender and age group

    • Pinterest usage frequency in Sweden 2018

    • Pinterest usage frequency in Sweden by gender 2018

    • Tumblr usage frequency in Sweden 2019

    • WhatsApp usage frequency in Sweden 2019

    • Kik users in Sweden 2017, by age group

    • Share of Flashback users in Sweden 2018, by frequency

    • Share of Flashback users in Sweden 2019, by gender

  • 9. App usage
    • Social media usage on smartphones in Sweden 2010-2016

    • Daily social media usage on smartphones in Sweden 2010-2016

    • Social media usage on smartphones in Sweden 2016, by age group

    • Leading iPhone social networking apps in Sweden 2019, by downloads

    • Leading iPad social networking apps in Sweden 2019, by downloads

    • Leading social apps in Google Play in Sweden 2019, by downloads

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