Social media usage in the United States

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Statista dossier about U.S. social network usage

This dossier presents insights and statistics on social media usage in the United States. The paper also features user figures of the most popular social networks in the United States, selected user metrics as well as information on user behavior, mobile usage and social commerce.

Table of contents

  • 1. Overview
    • Social media: global penetration rate 2019, by region

    • Social media: active usage penetration in selected countries 2019

    • Social network users in selected countries in 2018 and 2023

    • United States: number of social network users 2017-2023

    • United States: social network penetration 2017-2023

    • U.S. social media account ownership 2018, by age group

    • Share of U.S. adults who use social media 2019, by gender

    • Share of U.S. adults who use social media 2019, by age

    • Share of U.S. adults who use social media 2019, by ethnicity

    • Share of U.S. adults who use social media 2019, by income

    • Share of U.S. adults who use social media 2019, by urbanity

    • Share of U.S. adults who use social media 2019, by education

  • 2. Leading social platforms
    • Global social networks ranked by number of users 2019

    • Leading social networks in the U.S. 2018, by MAU

    • Social networks with daily U.S. user engagement 2018

    • U.S. usage reach of leading social networks 2017, by age group

    • Favorite social networks of U.S. teens 2012-2019

    • Social networks: usage by female U.S. internet users 2019

    • U.S. favorable or unfavorable opinion of leading social media platforms 2018

  • 3. Social media activities
    • Average daily time spent on leading social networks by U.S. users 2021

    • Average daily time spent on social media by U.S. users 2015-2021

    • U.S. social media usage 2018, by ethnicity and daypart

    • Social network usage by brand in the U.S. 2019

    • Popular social media platform types in the U.S. 2017

    • Social media activities in the U.S. 2019

    • Social media platform features usage frequency in the United States 2018

    • U.S. social media activities 2019, by platform

    • Type of milestones shared by U.S. users on social media 2017

    • U.S. user reasons for sharing life milestones on social media 2017

    • U.S. parental awareness of children's social media accounts 2018

    • Extent on newsfeed change according to U.S. social media users 2017

    • Social media as a source of news in the U.S. 2018

    • Frequency of social media news consumption in the U.S. 2018

    • Social media: influence on political opinions of U.S. social media users 2018

    • Trustworthiness of social media sites according to U.S. adults 2018

  • 4. Mobile social
    • Mobile share of U.S. social media visits 2017-2019

    • Most popular mobile-only social networks in the U.S. 2018

    • Most popular social media apps in the U.S. 2019, by audience

    • Most popular social media apps in the U.S. 2019, by reach

    • Most popular social media apps in the U.S. 2019, by engagement

    • Most popular social media apps in the U.S. 2019, by session length

    • Most popular social media apps in the U.S. 2019, by monthly sessions

    • Leading mobile messengers in the U.S. 2019, by users

    • Leading mobile messengers in the U.S. 2019, by reach

    • Leading mobile messengers in the U.S. 2019, by monthly usage

    • Leading mobile messengers in the U.S. 2019, by session duration

    • Leading mobile messengers in the U.S. 2019, by monthly sessions

  • 5. Facebook
    • Countries with the most Facebook users 2019

    • United States: number of Facebook users 2017-2023

    • Facebook: online reach in the United States 2017-2023

    • Number of U.S. Facebook users 2018, by age

    • Facebook: number of monthly active users in North America 2010-2019

    • Facebook user share in the United States 2019, by age and gender

    • Facebook usage frequency in the United States 2019

    • Facebook usage frequency in the United States 2018, by gender

    • Facebook usage frequency in the United States 2018, by age group

    • Facebook usage reach in the United States 2019, by gender

    • Facebook usage reach in the United States 2019, by age group

    • Leading Facebook usage reasons in the United States 2018

    • U.S. estimate how many friends and family have a Facebook account 2018

  • 6. Instagram
    • Instagram: number of users in the United States 2017-2023

    • U.S. Instagram usage rate 2018-2023

    • Instagram usage reach in the United States 2019, by gender

    • Instagram usage reach in the United States 2019, by age group

    • Instagram usage reach in the United States 2019, by education

    • Instagram user share in the United States 2019, by age group

    • Instagram user share in the United States 2019, by gender

    • Instagram usage frequency in the United States 2019

    • Instagram usage frequency in the United States 2018, by gender

    • Instagram usage frequency in the United States 2018, by age group

    • Most popular fashion & beauty influencers on Instagram in the U.S. 2019

    • Most popular travel influencers on Instagram in the U.S. 2019

  • 7. Brands on social
    • Engagement share of voice of U.S. brands 2018, by industry

    • Leading U.S. brands on social media 2018, by user engagement

    • Leading U.S. brands on Facebook 2018, by user engagement

    • Leading U.S. brands on Twitter 2018, by user engagement

    • Leading U.S. brands on Instagram 2018, by user engagement

    • Leading U.S. brands on social media 2018, by video engagement

    • Leading U.S. celebrities on social media 2018, by cross-platform actions

    • U.S. consumer benefits of calling out brands on social media 2017

    • U.S. Millennial interest in purchasing products discovered via social media 2017

    • U.S. small business digital presence and social media usage 2018

    • U.S. small business social media content 2018

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