Programmatic advertising in the United Kingdom (UK)

Statistics report about programmatic advertising in the United Kingdom

Programmatic advertising in the United Kingdom (UK)

This report contains a range of selected facts and statistics about programmatic advertising in the United Kingdom (UK).

Table of contents

Overview

9
  • Premium Statistic Largest programmatic markets worldwide 2021
  • Premium Statistic Leading programmatic markets in Europe 2022, by growth rate
  • Premium Statistic Programmatic ad spend in the UK 2017-2026
  • Premium Statistic Programmatic ad spend growth in the UK 2018-2026
  • Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
  • Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
  • Premium Statistic Online advertising supply chain in the UK 2020, by share of ad spend
  • Premium Statistic Number of RTB transfers of European consumer data 2021, by country
  • Premium Statistic RTB transfers of UK consumer data 2021, by company

Marketer insights

10
  • Premium Statistic Ways marketers buy CTV inventories worldwide 2021
  • Premium Statistic Challenges of connected TV advertising in the UK 2021
  • Premium Statistic Planned change in CTV ad spending by marketers worldwide 2022
  • Premium Statistic Ways marketers buy programmatic audio ads worldwide 2021
  • Premium Statistic Changes in programmatic audio ad spending by marketers worldwide 2021
  • Premium Statistic Programmatic DOOH advertising buying methods in the UK 2021
  • Premium Statistic Programmatic DOOH advertising benefits in the UK 2022
  • Premium Statistic Leading brand suitability tactics in video advertising in the UK & the U.S. 2021
  • Premium Statistic Weaknesses of brand suitability strategies in video advertising U.S. & UK 2021
  • Premium Statistic Ways of improving brand suitability in video advertising in the UK & the U.S. 2021

Consumer insights

9
  • Premium Statistic Attitudes to ad data ethics in the UK & the U.S. 2022
  • Premium Statistic Attitudes to personalized advertising in the U.K. 2022
  • Premium Statistic Personal features consumers wish brands knew more about worldwide 2021
  • Premium Statistic Consumer perception of ad adjacency in the UK 2023
  • Premium Statistic Content that endangers brand safety in the UK 2023
  • Premium Statistic Complaints to the ASA in the UK 2021, by issue
  • Premium Statistic Entity responsible for ad adjacency in the UK 2021
  • Basic Statistic Consumers in favor of watching ads in exchange for free content worldwide 2020
  • Premium Statistic Level of consent to cookies usage worldwide 2021, by country

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