Video on demand in the Netherlands

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Statista dossier about video on demand in the Netherlands

This dossier presents facts and statistics about video on demand in the Netherlands. As "video on demand" is a rather broad term, this dossier tries to collect multiple aspects of this topic and is meant to answer questions like "what is the size of VoD in the Netherlands?", "which devices are used to watch online video content?" or "how big is Netflix in the Netherlands?".

Examples of figures found in this dossier are statistics about Netflix, domestic VoD providers Videoland and Ziggo, along with the use of Apple TV and Chromecast. Moreover, the dossier provides facts and figures on the viewing behavior.

Note that we also offer other dossiers with a more specific focus on certain aspects talked about here. These dossiers include:

Table of contents

  • 1. Market size: a) population and infrastructure
    • Total population of the Netherlands 1950-2019

    • Total number of households in the Netherlands 2018, by type

    • Number of DSL broadband internet connections in the Netherlands 2017-2018, by speed

    • Distribution of broadband internet connections in the Netherlands 2017-2018, by speed

    • Number of fiber broadband internet connections in the Netherlands 2017-2018, by speed

    • Number of analog TV subscriptions in the Netherlands 2016-2018

    • Number of digital TV subscriptions in the Netherlands 2016-2018

    • Share of households with a smart TV in the Netherlands 2013-2017

  • 2. Market size: b) VoD services in Dutch society
    • Estimated market size of Netflix, TVoD, SVoD and DVD sales in Netherlands 2015-2018

    • Video on-demand services in the Netherlands 2018, by genre

    • On-demand audiovisual services in the Netherlands 2018, by type

    • Distribution of the digital media viewing time in the Netherlands 2019, by channel

    • SVoD and TVoD expenditure in the Netherlands per capita 2017

    • Leading postponed TV show audiences in the Netherlands 2018

    • Most in-demand digital original TV series in the Netherlands 2019

  • 3. Netflix
    • Quarterly number of Netflix subscribers in the Netherlands 2014-2019

    • Reach of Spotify and Netflix in the Netherlands 2014-2018

    • Monthly reach of Netflix in the Netherlands 2017-2019, by device

    • Absolute monthly reach of Netflix in the Netherlands 2017-2019, by device

    • Media perception of Netflix in the Netherlands 2018, by characteristic

    • Leading iPad entertainment apps in Apple App Store the Netherlands 2019, by downloads

  • 4. Videoland, NPO Start, RTL XL, Ziggo, YouTube, Disney+
    • Netflix and Videoland subscribers in the Netherlands 2017

    • Penetration rate of selected VoD services in the Netherlands 2017

    • Usage frequency of VOD service NPO Uitzending Gemist in the Netherlands 2016

    • Usage frequency of VOD service RTL XL in the Netherlands 2016

    • Usage frequency of VOD services of Ziggo in the Netherlands 2016

    • Number of YouTube users in the Netherlands 2013-2019

    • Absolute monthly reach of YouTube in the Netherlands 2017-2019, by device

    • Monthly reach of YouTube in the Netherlands 2017-2019, by device

    • Daily Disney+ app downloads in the Netherlands 2019

  • 5. Viewing behavior
    • Ranking of video platforms and apps in the Netherlands 2017-2018, by platforms

    • Most popular media apps on smartphones in the Netherlands 2017-2018

    • Time spent watching television or video in the Netherlands 2018, by age

    • Time spent watching tv or video in the Netherlands 2018, by gender

    • Time spent watching tv or video in the Netherlands 2018, by education level

    • Frequency of using On Demand services in the Netherlands 2017

  • 6. Devices used for watching video content (i.e. OTT, smartphone use)
    • Sales volume of smart TV devices in the Netherlands 2016-2017, by device

    • Usage frequency of apps on Smart TVs in the Netherlands 2018

    • Households using TV media centre or dongle in the Netherlands 2014-2018

    • Respondents using TV media centre or dongle in the Netherlands 2018, by age group

    • Online video smartphone penetration amongst 14-22 year olds in Netherlands 2015-2019

    • Online video smartphone penetration amongst Millennials in the Netherlands 2015-2019

    • Online video smartphone penetration amongst 38-57 year olds in Netherlands 2015-2019

    • Online video smartphone penetration amongst 58-73 year olds in Netherlands 2015-2019

    • Devices used to watch Netflix in the Netherlands 2017-2018

    • Devices used to watch YouTube in the Netherlands 2017-2018

    • Devices used to watch VOD services of Ziggo in the Netherlands 2017-2018

    • Devices used to watch VOD service NPO Start in the Netherlands 2017-2018

    • Devices used to watch VOD service RTL XL in the Netherlands 2017-2018

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