Cable TV in the U.S.

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Statista dossier on cable TV in the U.S.

This dossier has been compiled to provide statistical information about cable television in the United States.

Table of contents

  • 1. Market overview
    • U.S. cable and pay TV providers revenue 2010-2018, by source

    • Cable industry subscription revenue in the U.S. 2016

    • Revenue of cable shopping networks in the U.S. 2013-2018

    • Average monthly cost of cable/satellite bill in North America 2017

    • Media most associated with watching TV in the U.S. 2017, by generation

    • Number of households with TVs in the U.S. 2017, by category

    • Distribution of households with TVs in the U.S. 2017, by category

    • Number of pay TV households in the U.S. 2014-2019, by type

    • Pay TV penetration in the U.S. 2010-2019

    • Genre distribution of cable TV programs in the U.S. 2015-2017

  • 2. Market leaders
    • Comcast's pay TV market share 2008-2024

    • DirecTV's pay TV market share from 2008 to 2023

    • Dish Network's pay TV market share 2008-2024

    • Comcast Corporation's cable segment revenue 2010-2018

    • CBS Corporation's cable network revenue 2008-2018

    • AT&T video revenue 2013-2017

  • 3. Subscribers
    • Share of adults who subscribe to a cable TV service U.S. 2019, by age group

    • Dish Network: no of video subscribers in the U.S. 2014-2019

    • DirecTV: no of video subscribers in the U.S. 2014-2019

    • Number of Charter's video subscribers 2015-2018

    • Comcast: no of video subscribers in the U.S. 2014-2019

    • AT&T: no of video subscribers in the U.S. 2014-2019

  • 4. Leading networks
    • Cable networks: number of viewers in the U.S. October 2019

    • Cable networks: number of primetime viewers in the U.S. October 2019

    • TV viewers of ESPN in the U.S. 2018, by age

    • Most watched primetime telecasts in the U.S. 2018

    • Most popular channels for a pay TV package North America 2017

    • Most popular cable sports shows among Asian Americans in the U.S. 2017

  • 5. Cable news
    • Cable TV news reach in the U.S. 2017, by age

    • Frequency of watching cable news in the U.S. 2018

    • Frequency of watching cable news in the U.S. 2018, by age

    • U.S. cable news networks: number of viewers October 2019

    • U.S. cable news programs: number of viewers October 2019

  • 6. Advertising
    • Cable TV ad revenue in the U.S. 2010-2019

    • Leading local cable TV markets in the U.S. 2018, by direct response spots

    • Most watched TV networks in the U.S. 2018

    • Ad time on cable TV in the U.S. 2006-2016

    • Number of cable VOD advertising impressions in the U.S. 2014-H1 2019

    • Largest advertisers on cable TV networks in the U.S. 2018

    • TV channels with most ads in the U.S. in Q4 2018, by ad count

  • 7. Consumption habits
    • Subscription to pay TV services 2017, by age

    • Share of adults who subscribe to a cable TV service U.S. 2019, by age group

    • Cable subscription status in the U.S. 2015-2025

    • Cable TV penetration in the U.S. 2017, by age

    • Frequency of watching cable news in the U.S. 2018

    • Benefits of cable TV among cable subscribers in the United States 2017

    • Cable subscribers who use streaming services more than cable subscription U.S. 2017

    • Plans to change cable/satellite providers in North America Q4 2017

    • Reasons for termination of cable subscription in the U.S. 2018

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