SME marketing in the U.S.


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Statista dossier on marketing activities of small and medium-sized enterprises
Table of contents
- 1. Overview
Organizational structures responsible for SMBs marketing activities in the U.S. 2017
U.S. small businesses: marketing spending 2017
Leading marketing objectives of SMBs in the U.S. in 2018
Planned use of selected marketing media and tactics by U.S. SMBs 2018
SMBs planned spending changes on marketing & media channels in the U.S. 2017
Weekly time spent on marketing according to U.S. SMBs 2017
U.S. SMBs allocating most of their holiday ad budgets to selected media 2018
View on marketing effectiveness among U.S. SMBs 2016-2018
- 2. Marketing tools
Number of marketing software products used by U.S. SMBs 2017
SMBs marketing application of automation software in the U.S. in 2017
Leading tools used to track customer information according to U.S. SMBs 2017
SMBs adoption of selected AI functionalities in the U.S. 2017
- 3. Digital marketing tactics
Small businesses purchasing selected digital marketing channels in the U.S. 2017
SMB marketers who plan to increase the usage of selected content types worldwide 2017
U.S. small company mobile app adoption 2018
U.S. small businesses: SEO activities 2017
U.S. small businesses: PPC adoption 2017
U.S. SMBs focusing holiday digital ad budgets to selected channels 2018
- 4. Social media
U.S. small businesses: social media marketing use 2017
U.S. businesses: social media marketing goals 2017
U.S. small businesses: time spent on social media marketing 2017
U.S. small businesses: social media advertising spending 2017
U.S. small businesses: profitability of social media ads 2017
Share of SMBs in the U.S. gaining customers via social posting 2016-2018
- 5. Traditional marketing tactics
Trade fair visits marketing adoption among SMEs in the U.S. 2016
Outdoor advertising adoption among SMEs in the U.S. 2016
Magazine advertising adoption among SMEs in the U.S. 2016
U.S. SMBs: community sponsorship adoption 2016
U.S. SMBs: direct mail adoption 2016
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- Social media marketingSocial media marketing
- Trade show and event marketing Trade show and event marketing
- Artificial intelligence use in marketingArtificial intelligence use in marketing
- Data usage in marketing and advertising Data usage in marketing and advertising
- Mobile marketing and advertising worldwideMobile marketing and advertising worldwide
- Influence marketingInfluence marketing
- E-mail marketing in the U.S. and worldwideE-mail marketing in the U.S. and worldwide
- Digital marketing in the United Kingdom (UK)Digital marketing in the United Kingdom (UK)
- Influencer marketing in the NetherlandsInfluencer marketing in the Netherlands
- E-mail marketing in the United Kingdom (UK)E-mail marketing in the United Kingdom (UK)
- Instagram marketing and advertisingInstagram marketing and advertising
- Dossier on influencer marketing in ItalyDossier on influencer marketing in Italy
- Millennials in the U.S.: media & marketingMillennials in the U.S.: media & marketing
- Video advertising and marketingVideo advertising and marketing
- Mobile marketing in the U.S.Mobile marketing in the U.S.
- Facebook marketing Facebook marketing
- Content marketing Content marketing
- B2B marketing in the U.S. and worldwideB2B marketing in the U.S. and worldwide
- Twitter marketingTwitter marketing
- Influencer marketing in the United Kingdom (UK)Influencer marketing in the United Kingdom (UK)
- Digital marketing in ItalyDigital marketing in Italy
- Marketing personalizationMarketing personalization
- Marketing technologyMarketing technology
- Luxury advertising and marketingLuxury advertising and marketing
- Report on social trends impacting marketing in Belgium in 2018Report on social trends impacting marketing in Belgium in 2018
- Mobile marketing and advertising worldwideMobile marketing and advertising worldwide
- Online advertising metricsOnline advertising metrics
- Automobile advertising in the U.S.Automobile advertising in the U.S.
- Major obstacles in digital marketing development in Italy 2018-2019Major obstacles in digital marketing development in Italy 2018-2019
- U.S. small businesses: marketing spending 2017U.S. small businesses: marketing spending 2017
- Voice assistants with highest marketing potential among U.S. SMB marketers 2019Voice assistants with highest marketing potential among U.S. SMB marketers 2019
- Use of marketing budgets on voice assistants among U.S. SMB marketers 2019Use of marketing budgets on voice assistants among U.S. SMB marketers 2019
- Engagement/rates of marketing e-mails worldwide 2018, by industryEngagement/rates of marketing e-mails worldwide 2018, by industry
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