Search advertising in the United States

Statistics report on search advertising in the United States

Search advertising in the United States

This report has been compiled to provide statistical information about search advertising in the United States. After an overview of ad investments in this format, it goes on to present information about market leaders with dedicated chapters about Amazon and Google. Additionally, selected data on mobile search advertising is provided, as well as insights into the marketers' and consumers' perspective.

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Table of contents

Spending

7
  • Premium Statistic Search ad spend worldwide 2018-2028
  • Premium Statistic Search ad spending worldwide 2023, by type
  • Premium Statistic Search advertising spending in the U.S. 2019-2026
  • Premium Statistic Change in search ad spend in the U.S. 2019-2026
  • Basic Statistic Breakdown of U.S. online ad revenue 2023, by format
  • Premium Statistic Global search ad spend 2021, by industry
  • Premium Forecast Ad spending per internet user of search advertising in the U.S. 2019-2028

Market leaders

6
  • Premium Statistic Ad revenue of major digital ad sellers worldwide 2024
  • Premium Statistic Digital ad revenue share in the U.S. 2020-2025, by company
  • Premium Forecast Most used search engines by brand in the U.S. 2023
  • Premium Statistic Leading search engines in the United States 2015-2024, by market share
  • Basic Statistic U.S. customer satisfaction with internet portals and search engines 2023
  • Premium Statistic Digital retail media ad spend in the U.S. 2019-2023, by company

Amazon

8
  • Premium Statistic U.S. Amazon net digital advertising revenue 2019-2023
  • Premium Statistic U.S. Amazon digital advertising revenue growth 2019-2023
  • Premium Statistic Amazon digital advertising spending share in the U.S. 2020-2025
  • Premium Statistic Amazon advertisers in the U.S. 2022, by industry
  • Premium Statistic Amazon sponsored ads CPC in the U.S. 2022, by type
  • Premium Statistic Amazon sponsored ads ACOS in the U.S. 2022, by type
  • Premium Statistic Amazon sponsored ads CTR in the U.S. 2022, by type
  • Premium Statistic Main call-to-action on amazon.com ads descriptions 2022

Google

8
  • Premium Statistic Google search ad revenue in the U.S. 2019-2024
  • Premium Statistic Share of search in Google's ad revenue in the U.S. 2019-2024
  • Basic Statistic Google paid search ad spend growth in the U.S. Q4 2021, by category
  • Premium Statistic GoogleAds CTR in North America 2022, by industry
  • Premium Statistic GoogleAds conversion rate in North America 2022, by industry
  • Premium Statistic GoogleAds CPL in North America 2022, by industry
  • Premium Statistic GoogleAds CPC in North America 2022, by industry
  • Basic Statistic U.S. customer satisfaction with Google 2002-2023

Mobile

6
  • Premium Forecast Digital Market Outlook: search ad spending change U.S. 2020-2028, by device
  • Premium Forecast Digital Market Outlook: search ad spend per internet user U.S. 2019-2028, by device
  • Premium Forecast Mobile ad spend in the U.S. 2027-2028, by format
  • Basic Statistic Mobile share of U.S. organic search engine visits 2013-2021
  • Premium Statistic Leading mobile search engines in the U.S. 2018-2024, by market share
  • Basic Statistic Google vs. Microsoft Advertising: U.S. mobile click share 2021

Marketer perspectives

5
  • Premium Statistic Ad formats with highest brand safety risk in the U.S. 2022
  • Premium Statistic Digital ad platforms used by SMBs in the U.S. 2022
  • Premium Statistic Share of U.S. SMBs that use digital marketing and ad tools 2022
  • Premium Statistic Leading retail media platforms in North America 2023
  • Premium Statistic Effectiveness of chat-based search advertising in the U.S. 2023

Consumer attitudes

7
  • Premium Statistic Internet users who used a search engine in the U.S. 2022, by age
  • Premium Statistic Leading digital ad strategies & formats in the U.S. 2023
  • Premium Statistic Opinion on search engine ads in the U.S. 2021
  • Premium Statistic Information advertisers can use to target ads in the U.S. 2022
  • Premium Statistic Digital media with fastest-growing importance for product discovery in the U.S. 2022
  • Premium Statistic Difficulty in differentiating between sponsored & non-sponsored search results US '23
  • Premium Statistic Perceived change in sponsored search engine results volume in the U.S. 2023
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FURTHER REPORTS

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