Social media usage of companies in Italy

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Statista dossier on Social media usage among companies in Italy

This dossier illustrates statistics and facts about how Italian companies use social media. Aside from a general overview on the audiences and users, the report contains insights regarding the presence of enterprises on social media, broken down by industry sectors.

Table of contents

  • 1. Overview
    • Italy: number of social network users 2014-2018

    • Social network penetration in Italy 2011-2018

    • Leading active social media platforms in Italy 2018

    • Italy: use of companies' Twitter accounts as information source 2018, by frequency

  • 2. Finance industry
    • Online account holders using social media to interact with banks in Italy 2018

    • Online account holders using Twitter to interact with their bank 2018, by interaction

    • Online banking account holders using Facebook to contact their bank in Italy 2018

    • Online account holders using YouTube to interact with their bank in Italy 2018

    • Online account holders using Google Plus to communicate with their bank in Italy 2018

  • 3. Media industry
    • Media and news companies using social media in Italy 2015

    • Top TV channels on Facebook in Italy 2019

    • Italy: top films and film industries on Facebook 2018

    • Top broadcast shows on Facebook in Italy 2019

    • Leading broadcast stars pages on Facebook in Italy 2019

    • Top radio stations on Facebook in Italy 2019

    • Italy: top songs and music publishers on Facebook 2018

    • Italy: number of statements about media 2019, by brand

  • 4. Fashion industry
    • Italy: social media usage in clothing industry 2017, by social network

    • Share of textiles and leather goods manufacturers using social media in Italy 2017

    • Italy: share of use of e-commerce channels by textiles and leather goods firms 2014

    • Italy: most-followed Italian fashion brands on Instagram 2018

    • Leading fashion star pages on Facebook in Italy 2019

    • Luxury good websites with social media in Italy 2015, by platform

  • 5. Tourism industry
    • Online travel and accommodation services usage in Italy 2005-2017

    • Leading accommodation brands in Italy 2019, by number of Facebook page fans

    • Leading travel booking brands in Italy 2019, by number of Facebook page fans

    • Leading restaurants and cafes on Facebook in Italy 2019

    • Leading airlines brands on Facebook in Italy 2019

  • 6. Food industry
    • Italy: top ten dairy brands on Facebook 2018

    • Italy: top ten confectionery products on Facebook 2019

    • Italy: top ten baby food brands on Facebook 2018

    • Top ten soft drinks brands on Facebook in Italy 2019

    • Italy: top ten beer brands on Facebook 2019

    • Italy: number of statements about food products 2019, by brand

    • Italy: number of statements about distillers & vintners 2019, by brand

  • 7. ICT industry
    • Share of IT firms using social media in Italy 2017, by type

    • Italy: share of software production firms using social media by quantity used 2014

    • IT firms' websites with social media integration in Italy 2015

    • Top gaming console brands in Italy 2018, by Facebook fans

    • Italy: social media engagement of telecommunications companies 2018 by company

    • Italy: social media fans of telecommunications companies 2018 by company

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