Online shopping in Italy

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Statista dossier about online shopping in Italy

This dossier has been compiled to provide statistical information about online shopping in Italy. The dossier presents an general market overview, information on average expenditure and used payment method.

Table of contents

  • 1. Market overview
    • E-commerce turnover in Italy 2009-2018

    • Distribution of e-commerce turnover in Italy 2019, by sector

    • E-commerce revenue in Italy 2017-2023, by segment

    • Total retail e-commerce revenue in Italy 2017-2023

    • Italy: e-commerce B2C market value in Italy 2014-2018

    • Italy: e-commerce B2C market share in Italy 2014-2018, by device

    • Italy: top 10 online stores 2018, by net sales

    • Distribution of value of e-commerce purchases in Italy 2018-2019, by type

    • Sales value of Italian e-commerce websites 2017-2019, by origin of customer

    • Distribution of regular e-commerce customers Q1 2018, by education level

    • Italy: incidence of mobile devices on total online purchases 2013- 2018

  • 2. Ecommerce users
    • Value of e-commerce purchases of Italian consumers 2015-2019

    • Number of e-commerce users in Italy 2018, by purchase frequency

    • Share of e-commerce consumers in Italy 2018

    • Most popular online shopping categories among digital consumers 2018

    • Share of female online shopping users in Italy 2018, by frequency

    • Share of online shopping male users in Italy 2018

    • Share of goods purchased online by male customers in Italy Q1 2018, by product

    • Share of goods purchased online by female customers in Italy Q1 2018, by product

  • 3. Demographics
    • Distribution of e-commerce users in Italy Q1 2018, by age

    • Distribution of e-commerce customers using smartphones in Italy Q1 2018, by age group

    • Distribution of e-commerce customers in Italy Q1 2018, by educational level

    • Distribution of regular e-commerce customers Q1 2018, by education level

    • Average age of online shoppers in Italy Q1 2018, by product category

  • 4. Mobile shopping
    • Distribution of e-commerce purchases in Italy 2019, by device

    • Italy: e-commerce B2C market share in Italy 2014-2018, by device

    • Italy: share of consumers who prefer mobile purchases 2019

    • Italy: incidence of mobile devices on total online purchases 2013- 2018

    • Italy: reason why consumers prefer mobile purchases 2019

    • Italy: share of users purchasing online via mobile devices Q1 2018, by age group

    • Italy: penetration rate of mobile e-commerce on total e-commerce 2018, by product

  • 5. Payment methods
    • Number of domains of leading online payment platforms in Italy 2019

    • Market share of leading ten online payment platforms 2019

    • Preferred methods of payment for online purchases in Italy 2019

    • Average expenditure on e-commerce websites in Italy Q1 2018, by payment method

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