Small and medium sized enterprises (SMEs) in the U.S. (Statista Survey)

Statistics report on SMEs in the U.S. (Statista Survey)

Small and medium sized enterprises (SMEs) in the U.S. (Statista Survey)

This report provides exclusive statistical information about small and medium sized enterprise (SME) marketing in the United States based on surveys conducted and compiled by Statista. The report includes data on recruiting, digitization as well as marketing.

Table of contents

Economic situation

8
  • Premium Statistic Expectations of U.S. SME owners for their business in 2016
  • Premium Statistic Challenges facing U.S. SME owners in 2017
  • Premium Statistic U.S. SME opinions on the effect of former presidents on SMEs, 2016
  • Premium Statistic U.S. SME opinion of outlook for their business after the presidential election, 2016
  • Premium Statistic SME opinion of economic outlook after U.S. presidential election, by candidate, 2016
  • Premium Statistic U.S. SME owners on hopes for change of government following the 2016 election
  • Premium Statistic U.S. SME owners on fears from change of government following the 2016 election
  • Premium Statistic Expectations of U.S. SME owners for their business in the next 5 years, 2016

Recruiting

5
  • Premium Statistic SME owners issues with job applicants in the U.S. in 2016
  • Premium Statistic Share of U.S. SME owners who have had difficulties finding qualified employees 2016
  • Premium Statistic Share of US SME owners who feel classic job ads are important to their business 2016
  • Premium Statistic Share of U.S. SME owners who feel social media is important in recruiting staff 2016
  • Premium Statistic Share of US SME owners who feel social media triggering employment is overstated 2016

Digitization

8
  • Premium Statistic Digital presence of U.S. SMEs 2016
  • Premium Statistic Importance of digital presence to U.S. SMEs 2016
  • Premium Statistic U.S. SME owners on the reasons a digital presence is important 2016
  • Premium Statistic Software usage by U.S. SMEs 2016
  • Premium Statistic Risk of cybercrime to SMEs in the U.S. 2016
  • Premium Statistic U.S. SME protections against cybercrime 2016
  • Premium Statistic U.S. SMEs who have fallen victim to cybercrime 2016, by crime type
  • Premium Statistic U.S. SME owners on planned digital investments 2016

Marketing

12
  • Premium Statistic Effective advertising measures according to SMEs in the U.S. 2016
  • Premium Statistic Daily newspaper advertising adoption among SMEs in the U.S. 2016
  • Premium Statistic Magazine advertising adoption among SMEs in the U.S. 2016
  • Premium Statistic TV advertising adoption among SMEs in the U.S. 2016
  • Premium Statistic Radio advertising adoption among SMEs in the U.S. 2016
  • Premium Statistic Outdoor advertising adoption among SMEs in the U.S. 2016
  • Premium Statistic Effectiveness of digital marketing activities among SMEs in the U.S. 2016
  • Premium Statistic Own website marketing adoption among SMEs in the U.S. 2016
  • Premium Statistic Social media advertising adoption among SMEs in the U.S. 2016
  • Premium Statistic Search engine marketing (SEM) adoption among SMEs in the U.S. 2016
  • Premium Statistic Leading search engine providers used by SMEs in the U.S. 2016
  • Premium Statistic Companies' own app marketing adoption among SMEs in the U.S. 2016

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