Social media usage in Italy

The Statista dossier
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Statista dossier on the social media and social network usage in Italy

This dossier illustrates statistics and facts on the social media usage in Italy. The topics covered are the social media used, how do Italians feel comfortable with online personal data, the type of device and the frequency of use.

Table of contents

  • 1. Overview
    • Main social networks users in Italy 2018-2019

    • Social networks ranked by market share in Italy as of July 2019

    • Social media ranked in Italy 2019, by users

    • Top social media on Facebook in Italy 2019

    • Leading active social media platforms in Italy 2018

    • Social network penetration in Italy 2011-2018

  • 2. Social networks
    • LinkedIn social network market share in Italy 2017-2019

    • Tumblr social network market share in Italy 2018-2019

    • YouTube monthly market share in Italy 2017-2019

    • Pinterest monthly market share in Italy 2017-2019

    • Facebook monthly market share in Italy 2017-2019

    • Twitter monthly market share in Italy 2017-2019

    • StumbleUpon monthly market share in Italy 2018-2019

    • Reddit monthly market share in Italy 2017-2019

    • VKontakte market share in Italy 2018-2019

    • Google Plus market share in Italy 2017-2018

  • 3. Forecasts
    • Forecast of the Facebook user penetration rate in Italy 2014-2021

    • Forecast of the social media user penetration rate in Italy 2018-2024

    • Forecast of Facebook user numbers in Italy 2015-2021

    • Forecast of social media user numbers in Italy 2018-2024

  • 4. Users' opinions
    • Italy: time spending on web and social networks 2019

    • Italy: opinions on social networks role in political communication 2018

    • Italy: negative effects of social media usage 2017

    • Privacy at risk on social media in Italy 2018

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