Market Research & Public Opinion Polling in Germany 2019

Statista Industry Report - WZ Code 73.2

Market Research & Public Opinion Polling in Germany 2019 The "Market Research & Public Opinion Polling" industry report from Statista consolidates the most important industry information while highlighting essential and valuable data regarding the status quo and trajectory of the industry with forecasts through the year 2023. A management summary, key facts & figures and SWOT analysis provide a substantial introduction.

What's included?
  • Forecasts through the year 2023
  • Management summary and key facts & figures
  • Industry financial numbers, top companies and business demographics
  • Innovation & research activities
  • The industry's situation in Europe
Note: content may vary between reports. See table of content for detailed information.
Tables

Introduction

  • Executive summary
  • Key figures at a glance
  • SWOT analysis
  • Industry definition

Financial numbers
  • Revenue development
  • Industry comparison
  • Revenue distribution by size
  • EBT margin by sales categories
  • Industry comparison of EBT margin

Companies
  • Number of companies
  • Companies by state
  • Index compared to distribution across the entire economy
  • Number of business registrations
  • Number of petitions for bankruptcy
  • Amount of expected claims
  • Number of employees affected by bankruptcies

Employees and salaries
  • Number of employees
  • Average weekly hours
  • Paid weekly hours by performance group and deviation from the industry average
  • Annual mean wage
  • Average monthly gross wage by performance group and gender
  • Number of degrees in industry typical program
  • Final exams passed

Innovation and research
  • Innovation expenditures
  • Innovator rate
  • Share of companies with market innovations
  • Innovations share of total industry revenue
  • Intensity of innovation
  • Distribution of internal R&D expenditures
  • Share of companies with ongoing and occasional R&D

European comparison
  • Comparison of turnover
  • Turnover and growth of top countries
  • Number of enterprises
  • Number of employees
  • Average turnover per enterprise
  • EBIT as share of turnover
  • Asset-to-equity ratio
  • Current debts / total assets
  • Cost structure as share of turnover
  • Staff costs as share of turnover

Appendix

  • Language: English
  • Released: November 2019
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