Google, Amazon, Facebook and Apple in the UK 2017

Topics of the survey

• International Tech and Internet companies
• Google, Apple, Facebook, Amazon
• Usage of products and services
• Buying behavior of products and services
• Consumer satisfaction
• GAFA comparison
• Demographics

• Method: Online Survey
• Survey name: Statista Survey GAFA UK 2017
• Region: UK
• Number of respondents: 1032
• Age of respondents: 18 years and older
• Survey time period: 24th to 25th of July 2017

• Gender
• Age
• Income
• Awareness
• Usage

General

• Which of the following devices do you use, be it professionally or personally?
• Which operating system do you use on your main smartphone?
• Which of the following companies and brands do you know, if only by name?
• How much do you agree with the following statements regarding international Tech and Internet companies such as Google, Apple, Facebook, and Amazon?

Google

• Which of the following Google devices do you own?
• And how often do you use Google devices?
• And which of the following Google services and products do you use at least occasionally?
• And how often do you use Google services and products?
• Do you use your own user account or a personal account for the Google services and products?
• What personal data have you added to your Google user account?
• How satisfied are you with the customer service of Google?
• How much have you spent on Google end devices over the past 12 months?
• How much have you spent, whether bought or rented, on digital media at Google over the past 12 months? If you do not know exactly, please estimate. [eBooks/ePapers/Digital movies and TV series/Digital music/Digital audiobooks/Digital games]
• How much have you spent on Google apps and in-app purchases over the past 12 months? If you do not know exactly, please estimate.
• How much have you spent on all other services and products of Google over the past 12 months? If you do not know exactly, please estimate.
• In your opinion, which of the following characteristics are associated with Google?
• Which of the following statements do you agree with regarding Google?
• Which of the following services and products do you associate with Google?
• Can you imagine Google as a provider of the following services and products?

Apple

• Which of the following Apple devices do you own?
• And how often do you use Apple devices?
• And which of the following Apple services and products do you use at least occasionally?
• And how often do you use Apple services and products?
• Do you use your own user account or a personal account for the Apple services and products?
• What personal data have you added to your Apple user account?
• How satisfied are you with the customer service of Apple?
• How much have you spent on Apple end devices over the past 12 months?'
• How much have you spent, whether bought or rented, on digital media at Apple over the past 12 months? If you do not know exactly, please estimate. [eBooks/ePapers/Digital movies and TV series/Digital music/Digital audiobooks/Digital games]
• How much have you spent on Apple apps and in-app purchases over the past 12 months? If you do not know exactly, please estimate.
• How much have you spent on all other services and products of Apple over the past 12 months? If you do not know exactly, please estimate.
• In your opinion, which of the following characteristics are associated with Apple?
• Which of the following statements do you agree with regarding Apple?
• Which of the following services and products do you associate with Apple?
• Can you imagine Apple as a provider of the following services and products?

Facebook

• And which of the following Facebook services and products do you use at least occasionally?
• And how often do you use Facebook services and products?
• Do you use your own user account or a personal account for the Facebook services and products?
• What personal data have you added to your Facebook user account?
• How satisfied are you with the customer service of Facebook?
• How much have you spent on Facebook end devices over the past 12 months? If you do not know exactly, please estimate.
• How much have you spent on Facebook apps and in-app purchases over the past 12 months? If you do not know exactly, please estimate.
• How much have you spent on all other services and products of Facebook over the past 12 months? If you do not know exactly, please estimate.
• In your opinion, which of the following characteristics are associated with Facebook?
• Which of the following statements do you agree with regarding Facebook?
• Which of the following services and products do you associate with Facebook?
• Can you imagine Facebook as a provider of the following services and products?

Amazon

• Which of the following Amazon devices do you own?
• And how often do you use Amazon devices?
• And which of the following Amazon services and products do you use at least occasionally?
• And how often do you use Amazon services and products?
• Do you use your own user account or a personal account for the Amazon services and products?
• What personal data have you added to your Amazon user account?
• Are you an Amazon Prime member?
• How satisfied are you with the customer service of Amazon?
• How much have you spent on Amazon end devices over the past 12 months?
• How much have you spent on consumer goods (e.g. books, household and kitchen appliances, cosmetics, food, accessories, or the like) on Amazon over the past 12 months? If you do not know exactly, please estimate.
• How much have you spent, whether bought or rented, on digital media at Amazon over the past 12 months? If you do not know exactly, please estimate. [eBooks/ePapers/Digital movies and TV series/Digital music/Digital audiobooks/Digital games]
• How much have you spent on Amazon apps and in-app purchases over the past 12 months? If you do not know exactly, please estimate.
• How much have you spent on all other services and products of Amazon over the past 12 months? If you do not know exactly, please estimate.
• In your opinion, which of the following characteristics are associated with Amazon?
• Which of the following statements do you agree with regarding Amazon?
• Which of the following services and products do you associate with Amazon?
• Can you imagine Amazon as a provider of the following services and products?

Demographics

• Are you...?
• Age Categories
• What is the highest level of education you completed?
• How many people permanently live in your household, including yourself?
• Where do you currently reside?
• What is the average monthly net income of your household overall?