Advertising and market research companies in Italy

The Statista dossier
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Statista dossier on advertising and market research companies in Italy

This dossier presents relevant insights about the advertising and marketing companies in Italy. Aside from a general overview of the industry, this report contains relevant financial KPIs of the main companies, including a closer focus on the leading ones, in particular advertising concessionaires of the main Italian broadcasters.

Table of contents

  • 1. Overview
    • Turnover of the advertising and market research in Italy 2010-2017

    • Turnover of the advertising and market research in Italy 2013-2017, by sector

    • Italy: market research and advertising companies 2015-2016, by legal form

    • Production value of the advertising & market research industry in Italy 2008-2017

    • Italy: percentage change in internal demand in marketing sector 2017-2021

    • Italy: production value of advertising and marketing companies 2017-2021

  • 2. Advertising and marketing companies
    • Italy: ROI of advertising and market research companies 2015-2017, by company

    • Italy: ROI of advertising and marketing companies 2017-2021

    • Italy: employees of advertising and marketing companies 2017-2021

    • Italy: EBITDA margin of advertising and marketing companies 2017-2021

    • Italy: EBIT margin of advertising and marketing companies 2017-2021

    • Italy: net profit of advertising and marketing companies 2017-2021

    • Italy: financial assets of advertising and marketing companies 2017-2021

    • Italy: ROE of advertising market research companies 2015-2017, by company

    • Italy: ROE before taxes of advertising and marketing companies 2017-2021

    • Italy: ROE of advertising and marketing companies 2017-2021

  • 3. Leading advertising and media agencies
    • Italy: market share of media agencies 2018

    • Italy: market share of media agencies' groups 2018

    • Italy: estimated value of the billing of main media agencies' groups 2017-2018

    • Italy: employees of main media agencies' groups 2017-2018

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