Fragrances: market data & analysis

Market Insights report

Fragrances: market data & analysis

The Beauty & Personal Care segment Fragrances accounted for 9.2% of the Beauty & Personal Care revenue in 2022. The worldwide revenue of US$53.44 billion in 2022 is expected to increase to US$67.4 billion by 2028. This report from the series of segment reports gives an overview of the Fragrances market from an international perspective.


What's included?

  • All relevant sales figures and growth rates, including forecasts until 2028
  • Regional comparison with focus on Europe, Americas, Asia, Africa and Australia & Oceania

Table of contents

The Beauty & Personal Care segment Fragrances refers to the consumer goods market for perfumes and eaux de toilette. Deodorants and room scents are not covered in the segment.

The Fragrances segment has mainly been driven by two trends recently: One of them is celebrities advertising perfumes. Renowned labels hire internationally well-known celebrities to advertise their products or to release the latter under the respective person’s name. This has a major impact on the customer’s purchasing decision. The other important driver is the trend towards individually crafted scents made from natural and eco-friendly ingredients.

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