Toilet Paper: market data & analysis

Market Insights report

Toilet Paper: market data & analysis

Revenue in the Toilet Paper segment amounts to US$107.40bn in 2023. The market is expected to grow annually by 5.92% (CAGR 2023-2027).In global comparison, most revenue is generated in China (US$22,330.00m in 2023).In relation to total population figures, per person revenues of US$13.98 are generated in 2023.In the Toilet Paper segment, volume is expected to amount to 52.89bn kg by 2027. The Toilet Paper segment is expected to show a volume growth of 3.5% in 2024.The average volume per person in the Toilet Paper segment is expected to amount to 5.98kg in 2023.


What's included?

  • All relevant sales figures and growth rates, including forecasts until 2027
  • Regional comparison with focus on Europe, Asia, Africa, Americas and Australia & Oceania.

Table of contents

The report covers the Tissue and Hygiene Paper segment Toilet Paper, which contains wet and dry toilet paper. The market includes retail sales and whole sales. The consumer share of each segment is valued at retail prices (incl. VAT) whereas the AfH tissue is valued at wholesale prices (excl. VAT). The average price shown is therefore an average of both the retail and whole market. The most important manufacturers are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä which produce both under their own brands as well as for retailer brands.

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