Market Insights report
Revenue in the Household Paper segment amounts to US$85.83bn in 2023. The market is expected to grow annually by 4.84% (CAGR 2023-2027).In global comparison, most revenue is generated in China (US$16,060.00m in 2023).In relation to total population figures, per person revenues of US$11.17 are generated in 2023.In the Household Paper segment, volume is expected to amount to 27.85bn kg by 2027. The Household Paper segment is expected to show a volume growth of 2.4% in 2024.The average volume per person in the Household Paper segment is expected to amount to 3.32kg in 2023.
What's included?
The report covers the Tissue and Hygiene Paper segment Household Paper, which includes all kinds of tissue paper which are used for household care. Primarily this includes paper towels, table napkins, kitchen rolls and tablecloths. The market includes retail sales and whole sales. The consumer share of each segment is valued at retail prices (incl. VAT) whereas the AfH tissue is valued at wholesale prices (excl. VAT). The average price shown is therefore an average of both the retail and whole market. The most important manufacturers are SCA, Procter & Gamble, Kimberly-Clark, Unicharm, Hengan, Sofidel, and Metsä which produce both under their own brands as well as for retailer brands.
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