Holiday Shopping in the U.S. 2017 report

Key Findings:

• Consumers start their holiday shopping long before the holidays, women earlier than men
• Most consumers tend to spend more on holiday shopping than last year
• 37% of respondents give themselves a Christmas present
• More than 25% decided to purchase online even though they have been in the right store
• Online shops are among the most-visited places to purchase gifts
• The share of online expenses for holiday gifts increased compared to last year
• More than half of respondents spend most of their holiday budget online