Smart speakers

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Statista dossier about smart speakers

This dossier presents a range of statistics and facts about the global smart speaker market. It provides insights into market overview, ownership rate, usage, skills and performances, and consumer attitudes in the smart speaker market.

Table of contents

  • 1. Market overview
    • Smart speaker market value worldwide 2014-2025

    • Global smart speaker vendors' market revenue 2017, 2018 and 2022

    • Global smart speaker unit shipments 2018-2019, by country

    • Global smart speaker shipment by vendor 2016-2018

    • Global smart speaker unit shipment 2016-2019, by vendor

    • Global smart speaker vendors' market share 2016-2019

    • Worldwide smart speaker unit shipment share by model Q2 2018

    • Smart speaker unit shipments by quarter in the United States and China 2017-2019

    • U.S. smart speaker unit shipment 2016-2019

    • Smart speaker shipment volume in China Q1 2019, by leading band

  • 2. Ownership & installed base
    • Penetration rate of smart speakers in internet households 2018, by country

    • Smart home voice assistants installed base share 2017-2019, by country

    • Smart speaker household penetration rate U.S. 2014-2025

    • Smart home voice assistants U.S. household ownership 2017-2019

    • Installed base of smart speaker devices in the United States 2017-2019

    • Installed base share of smart speakers in the United States 2017-2019, by device

    • Installed base share of smart speakers in the United States 2018, by model

    • Google Home and Amazon Echo owners: number of speakers U.S. 2018

    • Ownership rate of smart home devices among smart speaker owners in the U.S. 2019

    • Smart speakers: ownership share by device among adults in Canada 2018 and 2019

    • Voice activated speaker market share in Great Britain 2019

    • Share of households with connected speakers in France 2018-2025

    • Number of smart speaker users in China 2017-2020

    • Smart speaker household penetration in Japan 2018-2024

  • 3. Usage
    • Smart home voice assistants usage by platform in selected countries 2018

    • Top smart speaker use cases in the U.S. 2019

    • Smart home devices: impact on smartphone usage U.S. 2017

    • Smart speaker: smart home functions usage rate U.S. 2018

    • Number of Amazon Alexa compatible smart home devices 2017-2019

    • Google Assistant: number of supported smart home devices worldwide 2019

    • U.S. online users interest in digital shopping via smart speakers 2019, by age group

    • U.S. smart speaker shopping activities 2019, by gender

  • 4. Skills & performance
    • Growth of Amazon Alexa skills from 2016 to 2018

    • Amazon Alexa average skill ratings by category as of 2018

    • Google Assistant: number of actions/apps in the U.S. 2019

    • Google Assistant: app/action distribution in the U.S. 2019, by category

    • Smart speaker performance comparison by category 2018

  • 5. Consumer perspective
    • Purchasing plans for smart speaker users and non-users U.S. and Europe 2018

    • Smart home voice assistants most important purchasing factors 2017

    • Smart home voice assistants U.S. - value for money 2017

    • Smart home voice assistants U.S. - fit for needs 2018

    • U.S. consumers' satisfaction with multi-room speakers 2017

    • U.S. smart speaker commerce usage satisfaction 2017

    • Consumer interest in customer service via smart speaker in the U.S. 2019

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