Tissue and Hygiene Paper: market data & analysis

Market Insights report

Tissue and Hygiene Paper: market data & analysis

Changing lifestyles and rising healthcare expenditure are driving the growth of the tissue paper market. Revenue in the Tissue & Hygiene Paper market amounts to US$339bn in 2023. The market is expected to grow annually by 4.94% (CAGR 2023-2028).

In this report, growth potentials, market drivers, consumer insights, key companies and future developments for three major Tissue & Hygiene Paper markets, North America, Europe and Asia, will be discussed.


What's included?

  • Market Overview and all relevant sales figures
  • Consumer insights and trends
  • Sales channels
  • Key players - Kimberly-Clark, Essity, P&G, Sofidel
  • Segment deep dives
  • KPI comparison: Sales and growth rates
  • Country and regional comparison
  • Market forecasts

Table of contents

Tissue and hygiene paper is used in every household. The market shows constant growth over the years and consumers regularly spend money on it. The market is divided into six segments: Toilet Paper, Paper Tissues, Household Paper, Feminine Hygiene, Diapers and Incontinence.

This report from the series of Consumer Market Outlook reports gives an overview of the Tissue & Hygiene Paper market from an international perspective. Besides all relevant market figures like total and per capita revenues for the years from 2018 to 2028, we furthermore give detailed insights into current trends, key players and important background information on the Tissue & Hygiene Paper market.

Revenue in the Tissue & Hygiene Paper market amounts to US$339bn in 2023. The market is expected to grow annually by 4.94% (CAGR 2023-2028). In global comparison, most revenue is generated in China (US$68bn in 2023). In relation to total population figures, per person revenues of US$44.14 are generated in 2023.

Note: CAGR: Compound Annual Growth Rate / average growth rate per year

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