Online advertising metrics

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Statista dossier on online advertising metrics

This dossier has been compiled to provide statistical information about online advertising metrics and benchmarks.

Table of contents

  • 1. Overview
    • Social media ads CPM worldwide Q2 2018 - Q3 2019

    • Social media ads CTR worldwide Q2 2018 - Q3 2019

    • Search ads CTR worldwide Q2 2018 - Q3 2019

    • Search ads CPC worldwide Q2 2018 - Q3 2019

    • Social video ads CTR worldwide in 2019, by platform and age

    • Conversion rate of in-app video and display advertising worldwide in Q1 2019

    • Conversion rate of in-app video advertising worldwide Q1 2019, by type

  • 2. Facebook
    • Facebook advertising CPM in selected countries worldwide as of March 2018

    • Average CPM of Facebook advertising campaigns 2018, by objective

    • Average CPC of Facebook advertising campaigns in 2018, by objective

    • Facebook CPM growth worldwide 2017-2018

  • 3. Twitter
    • Twitter ad engagement change Q3 2014 - Q3 2019

    • Twitter median CPM worldwide Q1 2017- Q3 2019

    • Twitter median CPC worldwide Q1 2017- Q1 2018

    • Twitter median CTR worldwide Q1 2017- Q3 2019

  • 4. Google
    • U.S. Google AdWords CPC 2018, by industry

    • U.S. Google AdWords CPA 2018, by industry

    • U.S. Google AdWords CTR 2018, by industry

    • U.S. Google AdWords mobile CTR 2018, by industry

    • U.S. Google AdWords mobile CPC 2018, by industry

    • U.S. Google AdWords mobile CPA 2018, by industry

  • 5. E-mail
    • E-mail inbox placement rate worldwide 2018, by industry

    • Global spam placement rate 2018, by category

    • E-mail marketing performance metrics worldwide 2019, by transaction type

    • Open rates of marketing e-mails worldwide 2018, by industry

    • Engagement/rates of marketing e-mails worldwide 2018, by industry

    • Click-to-open rates of marketing e-mails worldwide H1 2019, by industry

  • 6. Influencer marketing
    • Influencer marketing campaign average EMV 2016-2018

    • Annual growth in engagement rates among global influencers 2019, by profile size

    • Average AQS score among influencers on Instagram worldwide in 2018

    • Average AQS score among influencers on Instagram worldwide 2018, by profile size

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