Mobile social media usage in the United States

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Statista dossier about mobile social media usage in the United States

This dossier presents insights and statistics on mobile social media usage in the United States, highlighting the shift to a mobile-first online environment. The dossier contains rankings of the most popular social apps, along with statistics regarding mobile messaging, as well as chapters highlighting market leaders Instagram and Snapchat.

Table of contents

  • 1. Overview
    • Media usage in an online minute 2019

    • Global mobile social penetration rate 2019, by region

    • U.S. social media mobile visits share 2017-2019

    • Mobile share of U.S. social media visits 2017-2019

    • Average daily time spent on leading social networks by U.S. users 2021

    • Daily U.S. adult user time spent on digital media 2016-2020

  • 2. Market leaders
    • Reach of most popular U.S. smartphone apps 2019

    • Leading mobile app categories in the United States 2019, by reach

    • U.S. mobile social app user engagement growth 2018

    • Leading Android apps in the U.S. 2019, by downloads

    • Leading iPhone social networking apps in the U.S. 2019, by downloads

    • Leading iPhone social networking apps in the U.S. 2019, by revenue

    • Most popular social media apps in the U.S. 2019, by audience

    • Most popular social media apps in the U.S. 2019, by reach

    • Most popular social media apps in the U.S. 2019, by engagement

    • Most popular social media apps in the U.S. 2019, by monthly sessions

    • Most popular social media apps in the U.S. 2019, by session length

    • Most popular mobile-only social networks in the U.S. 2018

    • Favorite social networks of U.S. teens 2012-2019

    • U.S. teens: social networks and app daily reach 2019

  • 3. Mobile messaging
    • Leading mobile messengers in the U.S. 2019, by users

    • Leading mobile messengers in the U.S. 2019, by reach

    • Leading mobile messengers in the U.S. 2019, by monthly usage

    • Leading mobile messengers in the U.S. 2019, by monthly sessions

    • Leading mobile messengers in the U.S. 2019, by session duration

    • U.S. & UK top dark social channels for content and information sharing 2019

    • Top mobile messaging features by U.S. adults 2018

    • Number of messaging services used by U.S. adults in the past month 2018

  • 4. Activities
    • U.S. social media activities 2019, by platform

    • Daily engagement rate of U.S. mobile social users 2019

    • Most popular smartphone activities in the United States 2018, by frequency

    • Teen perspectives on positive effects of social media in the U.S. 2018

    • Second screen activities of U.S. users while watching TV 2017

    • Frequency of U.S. smartphone social usage while watching TV 2019

    • U.S. interest in purchasing items via social commerce 2019, by age group

    • U.S. cyber bullying environments 2018

  • 5. Instagram
    • Instagram: number of users in the United States 2017-2023

    • Instagram usage reach in the United States 2019, by gender

    • Instagram usage reach in the United States 2019, by age group

    • Instagram usage reach in the United States 2019, by education

    • Leading U.S. brands on Instagram 2018, by user engagement

    • Fastest-growing Instagram influencers in the U.S. 2019

    • Most popular food influencers on Instagram in the U.S. 2019

    • Most popular travel influencers on Instagram in the U.S. 2019

    • Most popular fashion & beauty influencers on Instagram in the U.S. 2019

  • 6. Snapchat
    • Snapchat user ratio in the U.S. 2019, by gender

    • Snapchat user ratio in the U.S. 2019, by age group

    • Snapchat user ratio in the U.S. 2019, by age group & gender

    • Snapchat user ratio in the U.S. 2019, by frequency

    • Rate of Snapchat user activity in the U.S. 2019

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