Organic consumers in the U.S.

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Statista dossier on the U.S. organic consumers

This dossier presents a range of statistics and facts about U.S. consumers of organic products. The dossier includes chapters covering organic food consumption and consumer behavior. It also contains information about organic cosmetics consumers. It ends with a brief chapter about consumers expenditure and willingness to pay for organic products.

Table of contents

  • 1. Organic food consumption
    • Share of organic food purchased by consumers U.S. 2018

    • Share of U.S. consumer purchasing organic dairy by gender 2018

    • U.S. share of organic food consumers by state 2018

    • Share of U.S. consumer purchasing organic dairy by generation 2018

    • Types of fresh vegetable produce consumed in the U.S. 2019

    • Types of fresh fruit produce consumed in the U.S. 2019

  • 2. Consumer behavior-food
    • U.S. consumer willingness to pay more for natural products 2018, by generation

    • Importance of buying organic F&B products among U.S. consumers 2018, by category

    • Frozen food sales in the United States in 2019, by wellness claim

    • Reasons consumers avoid GM foods in the U.S. 2018

    • Factors influencing food purchase among consumers in the U.S. 2018

    • Product labels that appeal to U.S. consumers 2018

  • 3. Organic/natural cosmetics consumers
    • Natural/organic beauty product consumption U.S. 2018, by generation

    • Factors U.S. consumers consider when buying natural/organic beauty products 2018

    • Consumer awareness of natural/organic beauty and personal care brands U.S. 2018

    • U.S. Millennials' preferred shopping channel for natural beauty products 2019

    • Consumer interest in purchase of organic skin care products U.S. 2019

    • Natural attributes in skin care which consumers are interested in buying U.S. 2019

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