Football sponsorship in Europe

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Statista dossier on football sponsorship in Europe

This dossier contains a range of statistics about football and sports sponsorship in Europe. It includes an overview, figures on revenues generated through sponsorship of different European football leagues and on kit sponsorship specifics, as well as comparative data regarding the origin and industry of sponsors.

Table of contents

  • 1. Overview
    • Spending on sponsorships worldwide by region 2009-2018

    • Brand value of top football clubs worldwide 2019

    • Europe: sponsorship of top division football clubs 2018, by division and source

    • Europe: sponsorship deals of top division football clubs 2016, by country

    • Champions League broadcast and sponsorship fee redistribution as of 2016, by category

    • UK football clubs finance survey: availability of sponsors 2019, by league

    • UK football clubs finance survey: Key revenue developments 2019, by league

    • Brands on the PSAI for the Spanish men's football division La Liga Santander in 2017

  • 2. Revenues
    • Europe: sponsorship and commercial revenues by football clubs 2017, by country

    • Europe: average sponsorship and commercial revenue by football clubs 2017, by country

    • Sponsorship revenues of the Ligue 1 in France 2008-2016

    • Sponsorship revenues of Ligue 1 clubs in France 2016-2017

    • Total sponsoring revenues in the first Bundesliga in Germany 2019/2020

    • La Liga: football clubs revenue in Spain 2014/15-2016/17, by stream

    • Italy: revenues of football leagues from sponsors & commercial activities 2013-2017

    • Italy: technical sponsors of main Serie A football clubs 2017, by partnership value

    • Ranking of Allsvenskan football clubs 2018, by sponsorship income

  • 3. Kit sponsorship
    • Europe: top division football clubs 2016, by kit sponsorship type

    • Europe: breakdown of shirt sponsors of top tier football clubs 2018/19, by origin

    • Total value of kit sponsorships of the Barclays Premier League 2009-2020

    • Kit sponsorship revenue of the German Bundesliga 2012-2020

    • Jersey kit sponsorships in the Premier League by club 2019/20

    • Kit sponsorship revenue of German Bundesliga clubs 2019/20

    • German Bundesliga football club earnings through outfitters 2019/2020 season

    • Jersey kit sponsorships in the Serie A by club 2017/18

    • Kit sponsorship deals in Spain's La Liga 2017/18

    • Biggest jersey sponsorship deals in Spain's La Liga 2017/18

  • 4. Sponsorship industry
    • Europe: top division football club shirt sponsorship breakdown 2016, by sector

    • Europe: number of sponsorship deals of leading 50 football clubs 2019, by industry

    • Europe: shirt sponsorship value of leading 50 football clubs 2019, by industry

    • Europe: sponsorship deals of leading 50 football clubs 2019, by sponsor origin

    • Europe: shirt sponsorship value of leading 50 football clubs 2019, by sponsor origin

  • 5. FIFA World Cup
    • Number of FIFA 2018 World Cup sponsors, by category

    • Italy: brand awareness of FIFA and World Cup sponsors in 2018

    • Belgium: most well-known 2018 FIFA World Cup partners and sponsors

    • Germany: most well-known 2018 FIFA World Cup partners and sponsors

    • Great Britain: most well-known 2018 FIFA World Cup partners and sponsors

    • Sweden: most well-known 2018 FIFA World Cup partners and sponsors

    • Russia: most well-known 2018 FIFA World Cup partners and sponsors

  • 6. Other sports and major events
    • Olympic Summer Games - revenue generated from domestic sponsorships 1996-2016

    • Olympic Games - total number of TOP sponsorship partners 2016

    • Most valuable Formula One teams - brand value 2017

    • FIS: media equivalency of the Cross-Country Ski World Cup 2015-2016, by country

    • FIS: media equivalency of the Alpine Ski World Cup 2015-2016, by country

    • Share of sport sponsors forecasting sponsoring increase by sport Europe 2018

    • Share of sport sponsors who think sports will lose in significance Europe 2018

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