AI use in marketing

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Statista dossier on artificial intelligence (AI) use in marketing

This dossier has been compiled to provide statistical information about the use of artificial intelligence in marketing.

Table of contents

  • 1. AI market overview
    • Artificial intelligence software market revenue worldwide 2018-2025, by region

    • Artificial intelligence software market growth forecast worldwide 2019-2025

    • Share of AI companies worldwide 2018, by country

    • Data science and machine learning adoption worldwide 2019, by function

    • Intelligent automation adoption status in enterprise worldwide 2019

    • Artificial intelligence application areas in organizations worldwide 2018

    • Benefits of automation in companies worldwide 2018

  • 2. AI use in marketing
    • Smart technology marketing spend in the U.S. 2018, by technology

    • Leading technologies invested in by marketers in the U.S. 2018

    • Marketing related use of AI worldwide 2018, by region

    • Adoption of AI in marketing personalization according to professionals worldwide 2018

    • Perceived benefits of using AI for marketing personalization worldwide in 2018

    • Companies believed to offer AI-enabled automated campaign tools in the U.S. 2018

    • Leading roles played by AI in marketing strategies in North America in 2018

    • Planned increase in AI-enabled marketing initiatives worldwide 2018

  • 3. Marketer perspective
    • Most effective digital marketing techniques 2018

    • Views on AIs impact on ad purchasing and targeting in the U.S. 2018

    • Marketers comfort level with AI tech handling their ad campaigns in the U.S. 2018

    • Views on AIs importance in the U.S. advertising industry future 2018

    • Views on AIs influence on advertising performance in the U.S. 2018

    • Leading expectations placed on AI use in marketing in North America in 2018

  • 4. Views on implementation
    • Marketer acceptance of AI tech use in selected ad campaign stages in the U.S. 2018

    • Marketers view of financial transparency related to AI-run ads in the U.S. 2018

    • Marketers view of operational transparency related to AI-run ads in the U.S. 2018

    • Marketers view of decision transparency related to AI-run ads in the U.S. 2018

    • Impact of AI-enabled marketing on business outcomes worldwide 2018

    • Positive impact of AI use in e-mail marketing in the U.S. 2018

    • Global consumer and business buyer attitudes towards AI 2019

    • Trust in artificial intelligence by country 2018

    • U.S. adult attitude towards facial recognition technologies 2019, by situation

    • Consumers want regulations on the use of AI 2019

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