Online fashion in Belgium

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Statista dossier on fashion e-commerce in Belgium

This dossier presents facts and figures about online shopping for clothes and fashion in Belgium. It provides numbers on fashion retail in general and the leading retailers based on their online revenue in the country. Additionally, the dossier looks at customer preferences for e-commerce websites and the performance of mobile fashion apps.

Table of contents

  • 1. Fashion market
    • Final consumption expenditure of households on clothing in Belgium 2008-2017

    • Final consumption expenditure of households on footwear in Belgium 2008-2017

    • E-commerce penetration in Belgium 2015-2018

    • E-commerce purchase rate of fashion or sports goods in Europe 2006-2018, by country

    • Leading product and service categories of online retail in Belgium 2019

    • Ranking of returned product types in Belgium 2019

  • 2. Leading online retailers
    • Share of the population ordering clothes or sportswear online in Belgium 2007-2017

    • Distribution of clothing and fashion sales in Belgium 2016, by purchase channel

    • Leading fashion companies from Belgium 2017, by revenue

    • Ranking of online fashion retailers based on revenue in Belgium 2016

    • Fashion: top 5 online stores in Belgium in 2018, by net sales

    • Frequency online purchases of fashion products or services in Belgium in 2018

    • Digital buyer penetration in Belgium 2011-2019

    • Monthly Wish app downloads in Belgium 2014-2019

  • 3. Online engagement and m-commerce
    • Leading reasons behind online shopping in Belgium 2019

    • Online buyer penetration in Belgium 2011-2019, by language

    • E-commerce website drivers in Belgium 2019

    • NPS score of websites in fashion in Belgium 2011-2019

    • Online purchase time in Belgium 2019

    • Most popular Belgium-based fashion and beauty influencers on Instagram 2019

    • Leading lifestyle apps in Google Play in Belgium 2019, by downloads

    • Leading iPhone shopping apps in Belgium 2019, by downloads

    • Leading iPhone apps in Belgium 2019, by downloads

    • Leading Android apps in Belgium 2019, by downloads

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