Advertising in Belgium

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Statista Dossier on the Belgian advertisement industry

This dossier contains facts and statistics about the advertising industry in Belgium. The dossier includes figures on the traditional advertisement industry, such as newspaper, magazine, flyer, television and radio advertising. Moreover, it provides statistics about online advertising, such as display ads, search advertising and social media advertisement.

Table of contents

  • 1. Sector overview
    • Advertising expenditure in Belgium 2007-2016

    • Value of annual ad spending in Belgium 2015-2017, by medium

    • Value of monthly ad spending in Belgium 2017, by medium

    • Distribution of annual ad spending in Belgium 2017, by medium

    • Media investments in Belgium 2015-2017, by sector

    • Distribution of ad spending in Belgium 2017, by sector

    • Ad spending change in Belgium 2017, by sector

    • Number of advertisers in Belgium 2017, by media type

    • Advertising spending in Belgium 2016, by industry sector

    • Leading advertisers by annual ad spending in Belgium 2017

    • Ad spending change index of leading advertisers in Belgium 2017

  • 2. Print advertising
    • Magazine ad spending in Belgium 2015-2019

    • Monthly value of magazines ad spending in Belgium 2015-2017

    • Newspaper ad spending in Belgium 2015-2019

    • Share of people reading door-to-door advertisement in Belgium 2012-2018

    • Average weekly time spent on reading door-to-door advertisement in Belgium 2012-2018

    • Readership per household of door-to-door advertisement in Belgium 2012-2018

    • Distribution of door-to-door advertising reading habits in Belgium 2018

    • Distribution of the paper door-to-door advertising reading frequency in Belgium 2018

    • Reasons to read paper door-to-door advertisement in Belgium 2018

    • Most popular door-to-door flyers and brochures in Belgium 2018, by sector

    • Share of people using coupons in Belgium 2018, by type

  • 3. Radio and television advertising
    • Radio advertising expenditure in Belgium 2007-2016

    • Monthly value of radio ad spending in Belgium 2015-2017

    • Television advertising expenditure in Belgium 2007-2016

    • Monthly value of TV ad spending in Belgium 2015-2017

    • Sector distribution of TV spending in Belgium 2017

  • 4. Out-of-home advertising
    • Outdoor advertising expenditure in Belgium 2007-2016

    • OOH ad spending in Belgium 2015-2019

    • Monthly value of OOH ad spending in Belgium 2015-2017

    • Sector distribution of out-of-home media spending in Belgium 2017

    • Cinema advertising expenditure in Belgium 2007-2016

    • Monthly value of cinema ad spending in Belgium 2015-2017

    • Sector distribution of cinema ad spending in Belgium 2017

  • 5. Digital advertising
    • Digital advertising expenditure in Belgium 2007-2019

    • Monthly value of online ad spending in Belgium 2015-2017

    • Digital advertising expenditure in Belgium 2008-2019, by type

    • Interaction advertising expenditure in Belgium 2008-2019

    • Sector distribution of internet ad spending in Belgium 2017

    • Online advertising spending distribution in Belgium 2017, by format

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